Music and women at the spanish advertising

 Estrella Martínez-Rodrigo, Granada (西班牙)

https://doi.org/10.3916/C23-2004-07

关键词

Woman, advertising, research, spots, music

摘要

This paper one tries to examine the speech of the woman in the spanish advertising, expressed in the World Conference IV on the woman, focusing on her without comparisons with the man, as it has been done in the former studies. The research centres on 442 spots emitted in prime time in the national TV and in Canal Sur. An especially relevant aspect that is the presence of the woman by means of her voice in the music that accompanies the advertisements.

参考资料

BLOOM, A. (1989): El cierre de la mente moderna. Barcelona, Plaza & Janés, 71.

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MÉNDEZ, J.M. (2001): Aprendamos a consumir mensajes. Huelva, Grupo Comunicar; 81, basado en GARCÍA, M. (1995): Las claves de la publicidad. Madrid, Esic.

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REY, J. (1997): Palabras para vender, palabras para soñar. Barcelona, Paidós; 240.

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