Publicity: education for creativity at school

 Eduardo Oejo-Montano, Madrid (Spain)

https://doi.org/10.3916/C23-2004-16

Keywords

Advertising, communication, creativity, copy strategy, education, advertising model

Abstract

Advertising creativity is a communication technique where the imagination is subordinated to the method and to the advertiser´s copy strategy. The methodology used by publicists may be transformed into a valid software to stimulate creativity at class as we should consider the students as consummers and the subjects as products following several strategies as the ones exposed next.

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