The televiewer, a sovereign or a puppet of the political events?

 Nuria Quintana-Paz, Salamanca (西班牙)

https://doi.org/10.3916/C25-2005-046

关键词

TV policies, public service, televiewer, public TV

摘要

Since the origins of TV in Spain, the interventionism of Power (in its different forms) has shaped the role of Spanish citizens. Partisan and/or economic interests has lessened the applicability of terms like « general interest » and « public service », terms that were often (and rhetorically) used as a motto for many media policies. These media policies created a certain concept of « TV viewer ». During the dictatorship years, this viewer was considered under the role of a puppet of political events. In the democracy years, the TV viewer is still far away from the autonomy that one should expect for her.

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