Keywords

Receiver, message-contents, satisfactor-need, television

Abstract

The Uses and Gratifications Approach is based on claiming that the receiver of communication is an active subject capable of selecting the media and their contents, in his eagerness of finding satisfactors to his needs. This paper is the result of a research carried out in students of Sixth Year of Primary School in Los Mochis, Sinaloa, Mexico; and it explains how and why this audience use television as a satisfactor of some of their personal needs, where the social environment in which they live, their habits of leisure and the contents of their favourite television programs are their determining factors

References

Fundref

This work has no financial support

Crossmark

Technical information

Metrics

Metrics of this article

Views: 0

Abstract readings:

PDF downloads:

Full metrics of Comunicar 25

Views: 0

Abstract readings:

PDF downloads:

Cited by

Cites in Web of Science

Currently there are no citations to this document

Cites in Scopus

Currently there are no citations to this document

Cites in Google Scholar

Currently there are no citations to this document

Download

Alternative metrics

How to cite

Flores-Domínguez, A. (2005). Uses and rewards of television according to child receivers. [Usos y gratificaciones de la televisión según los receptores infantiles]. Comunicar, 25. https://doi.org/10.3916/C25-2005-056

Share

           

Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul United Kingdom

Administration

Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X