Towards intelligent buying

 Marisun Gajitos, Helsinki (Finland)

https://doi.org/10.3916/C27-2006-07

Keywords

Ecology, ethics, design, sweatshop business

Abstract

The world of fashion is often associated with being trendy and being able to spend a good amount of money in purchasing clothes, shoes and accessories that are «in». The pre-teens, teenagers and yuppies are the main target group. But buying habits are slowly but surely changing, at least in the Northem European countries, and specifically in Finland. The focus is not on quantity but on quality: long-lasting materials and timeless design pieces. And ethics. Though a lot of young people are still prey to cheap, seasonal anires and fashion items, newgeneration designen are anracting clients towards intelligent consumerism: buying for quality and based on values.

References

MARTÍ GARCÍA, M. (2000): La elegancia. El perfume del espíritu. Ediciones Internacionales Universitarias.

Link Google Scholar

ORTEGA, E. (1993): La moda ¿La conoces en toda su dimensión? Conference, (17 de mayo de 2005): Fashion, Design and Ethics Seminar. Master of Arts Festival. Helsinki

Link Google Scholar

Fundref

This work has no financial support

Crossmark

Technical information

Metrics

Metrics of this article

Views: 32231

Abstract readings: 27572

PDF downloads: 4659

Full metrics of Comunicar 27

Views: 1303221

Abstract readings: 1112096

PDF downloads: 191125

Cited by

Cites in Web of Science

Currently there are no citations to this document

Cites in Scopus

Currently there are no citations to this document

Cites in Google Scholar

Currently there are no citations to this document