Television consumption and profiles of the hearings: a customized way to watch TV

 María-de-los-Ángeles Cabrera-González, Málaga (Spain)

 Tamara Gómez-Aguilera, Málaga (Spain)

https://doi.org/10.3916/c31-2008-03-061

Keywords

TV programmes schedule, intelligent consumption, customization, selective

Abstract

The design of TV programmes schedule according to the different profiles of the audience favours a customized television watching by selective audiences. This work determines the different types of audience according to age. Such work develops a methodology for the design of TV programme schedules fit to each type of audience, with the purpose of providing customized solutions that favour the intelligent consumption of television. In addition, the design of these pro-gramme grids means an advance in the knowledge of initiatives towards the customization of television contents. This is a very important social demand as a result of the influence of the interactivity generated by the Internet.

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