Palabras clave

Redes sociales, medios audiovisuales, audiencia, cultura participativa, construcción de conocimiento, interculturalidad, aprendizaje informal, análisis de discurso

Resumen

Mientras la investigación sobre las plataformas multimedia occidentales, como YouTube, es prolífica e interdisciplinaria, los portales asiáticos siguen siendo desconocidos. El presente trabajo explora este campo analizando los usos juveniles e interculturales de un sistema de visualización popular en Japón y China, conocido como «danmaku» o «danmu». Esta tecnología inserta comentarios dinámicos y contextualizados sobre un fotograma, con varias posibilidades tipográficas. Partiendo de un corpus de 1.590 comentarios sobre «El Ministerio del Tiempo», recogidos de una plataforma de «fandom» con millones de seguidores, este artículo analiza los temas que despiertan más interés entre los fans chinos. El análisis de contenido, que incorpora técnicas de «coding and counting» de las categorías con más intervenciones (n>16), se combina con un análisis del discurso multimodal (serie de TV, plataforma asiática y comentarios de usuarios). Los resultados muestran que los espectadores se interesan por el género cinematográfico (viaje del tiempo), los personajes, la trama, determinados contenidos socioculturales y la lengua española. Sus discusiones abordan cuestiones de interculturalidad, algunas cuestiones que son tabú en China y la cultura «fandom» en Asia. El estudio ilustra las potencialidades de participación, comunicación y aprendizaje en las redes sociales asiáticas, y supone una aportación interesante e innovadora al campo de la alfabetización mediática y digital, con varias sugerencias para fomentar la competencia intercultural con el uso de la cultura popular.

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Crossmark

Ficha técnica

Recibido: 13-05-2018

Revisado: 05-07-2018

Aceptado: 01-08-2018

OnlineFirst: 15-11-2018

Fecha publicación: 01-01-2019

Tiempo de revisión del artículo : 53 (en días) | Media de tiempo de revisión de los manuscritos del número 58: 41 (en días)

Tiempo de aceptación del artículo: 80 (en días) | Media tiempo aceptación de los manuscritos del número 58: 74 (en días)

Tiempo de edición OnlineFirst: 188 (en días) | Media tiempo edición de los OnlineFirst del número 58: 182 (en días)

Tiempo de publicacicón final del artículo: 233 (en días) | Media tiempo de publicación final de los articulos del número 58: 227 (en días)

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Lectura del abstract: 41016

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Zhang, L., & Cassany, D. (2019). The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’. [El fenómeno «danmu» y la participación mediática: Comprensión intercultural y aprendizaje de lenguas a través de «El Ministerio del Tiempo»]. Comunicar, 58, 19-29. https://doi.org/10.3916/C58-2019-02

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