Palavras chave
Redes sociais, meios audiovisuais, audiência, cultura participativa, construção de conhecimentos, interculturalidade, aprendizagem informal, análise do discurso
Resumo
Enquanto a pesquisa sobre as plataformas multimídia ocidentais, como o YouTube, é prolífica e interdisciplinar, os portais asiáticos ainda seguem desconhecidos. O presente trabalho explora este campo analisando os usos juvenis e interculturais de um sistema popular de visualização no Japão e na China, conhecidos como «danmaku» ou «danmu» Esta tecnologia insere comentários dinâmicos e contextualizados sobre um fotograma com várias possibilidades tipográficas. Baseado em um corpus de 1.590 comentários sobre «O Ministério do Tempo», coletado de uma plataforma de «fandom» com milhões de seguidores, este artigo analisa os temas que despertam mais interesse entre os fãs chineses. A análise do conteúdo que incorpora técnicas de «coding and counting» das categorias com mais intervenções (n>16), é combinada com uma análise do discurso multimodal (série de TV, plataforma asiática e comentários de usuários). Os resultados mostram que os espectadores estão inseridos no gênero cinematográfico (viagem no tempo), nos personagens, no enredo, em determinados conteúdos socioculturais e na língua espanhola. Suas discussões abordam questões de interculturalidade, algumas questões que são tabus na China e a cultura «fandom» na Ásia. O estudo ilustra as potencialidades de participação, comunicação e aprendizagem nas redes sociais asiáticas, e representa uma contribuição interessante e inovadora no campo da alfabetização midiática e digital, com várias sugestões para promover a competência intercultural com o uso da cultura popular.
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Technical information
Recebido: 13-05-2018
Revisado: 05-07-2018
Aceite: 01-08-2018
OnlineFirst: 15-11-2018
Data de publicação: 01-01-2019
Tempo de revisão do artigo: 53 dias | Tempo médio de revisão do número 58: 41 dias
Tempo de aceitação do artigo: 80 dias | Tempo médio de aceitação do número 58: 74 dias
Tempo de edição da pré-impressão: 188 dias | Tempo médio de edição pré-impressão do número 58: 182 dias
Tempo de processamento do artigo: 233 dias | Tempo médio de processamento do número 58: 227 dias
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Zhang, L., & Cassany, D. (2019). The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’. [El fenómeno «danmu» y la participación mediática: Comprensión intercultural y aprendizaje de lenguas a través de «El Ministerio del Tiempo»]. Comunicar, 58, 19-29. https://doi.org/10.3916/C58-2019-02
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