Towards a more participative television

 Tíscar Lara-Padilla, Madrid (Spain)

https://doi.org/10.3916/C25-2005-081

Keywords

Television, participation, audiences, participative journalism

Abstract

The new technologies of collaboration developed in Internet have led to a change in the relationship between mass media and its audiences. These tools of participation help the sources of information to become closer to the receivers and, in the other hand, facilitate the role interchanging between both agents in the communication process. The television, as mass media, has to be aware of this phenomenon and experiment with new models of participation with its viewers.

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