Vocabulary and fashion discourse

 Carmen Ávila-Manín, Granada (Spain)

 Francisco Linares-Ales, Granada (Spain)

https://doi.org/10.3916/C27-2006-06

Keywords

Fashion, education, communication, moral, vocabulary, discourse

Abstract

In the discourse of fashion the presentation and the evaluation of acts and objets are often mixed. Depaning from this assumption the present work investigates the lexical and pragmatical reasons that intensify the moral connotation of expressions about fashion and allow their use for persuasive means; at the same time this work also illustrates the importance of the familiarization with these expressions for education, both as communicative facts and as reasons for moral reflection.

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