Communication outlines of free magazines aimed at youngsters

 Eileen Hudson, Montevideo (乌拉圭)

https://doi.org/10.3916/C27-2006-09

关键词

Free magazines, young people, social values, messages, advertising, trends

摘要

Trendy free magazines have become a mass phenomenon among university students. Using their own language, they propose a postmodern culture transmited through a special aesthetic outlook. This paper deals with the communication outlines as well as their formal and content elements put forward by these magazines.

参考资料

LIPOVETSKY, G. (2004): El lujo eterno: de la era de lo sagrado al tiempo de las marcas. Barcelona, Anagrama.

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SPANG, K. (1997): Fundamentos de retórica literaria y publicitaria. Pamplona, Eunsa.

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VILARNOVO, A. y SÁNCHEZ, J.F. (1994): Discursos, tipos de texto y comunicación. Pamplona, Eunsa.

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