Palavras chave
Cultura da convergência, Internet, comunicações digitais, prosumers, ecologia das mídias, novas mídias
Resumo
Antes da Internet, cada meio de comunicação possuía funções e mercados perfeitamente definidos. Contudo, devido à enorme evolução da Internet e das comunicações digitais, um mesmo conteúdo hoje pode circular em diferentes meios de comunicação. É a chamada cultura da convergência. A narrativa transmídia prevê o advento de novos mercados de consumo cultural. Com base na ecologia das mídias e considerando especificamente a tese de Marshall McLuhan, Neil Postman e Henry Jenkins, analisa-se a cultura da convergência como um complexo ambiente comunicativo. A cultura da convergência modifica os procedimentos operacionais das indústrias midiáticas. As mudanças mais signifcativas, no entanto, ocorrem nas comunidades de conhecimento.
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Islas, O. (2009). Understanding cultural convergence through media ecology. [La convergencia cultural a través de la ecología de medios]. Comunicar, 33, 25-33. https://doi.org/10.3916/c33-2009-02-002
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