公共电视的转变，在英国广播公司（BBC）数字化服务和RTVE

 Mercedes Medina-Laverón, Pamplona (西班牙)

 Teresa Ojer-Goñi, Zaragoza (西班牙)

https://doi.org/10.3916/C36-2011-02-09

关键词

在线服务，数字化服务，创新，变革，公共电视

摘要

一些声音质疑的持久性公共电视在新的数字环境，加强互联网的存在，更多的竞争对手，分众化的特点。然而，也有一些人认为，他们应该采取行动为动力，在融合的过程中，甚至新媒体的代表有机会重新定义公共电视的使命。目前的挑战是提供公共企业通过尽可能多尽可能媒体，不仅通过电视，还可以通过互联网和移动设备的内容。英国广播公司的一个特点是，始终以适应市场的变化和其解决方案已被转移到其他世界各地的公共和私人媒体公司。本文的目的是BBC是如何的车型之一，电视制作公司，将他们的数字化服务，以保持其在市场上的存在，并知道发生了什么影响公共电视西班牙RTVE。该方法是分析公司的内部和外部文件和采访负责RTVE的数字化服务的。研究结果指出强调的是，这些企业已经适应了他们的活动，已开发出新的技术和交互服务，以加强其公共服务使命。

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