关键词

海量自我交流,接受,觀眾,媒體競爭力,數位化素養

摘要

本文關於針對兩項熱門話題的解決辦法:觀眾面對新舊媒體的方式所顯現的變化,以及,作為資訊和交流系統的結果出現的多重接收和交互流程。觀眾們似乎正設計新的媒體產品創作者和發出者的角色,他們以多種語言,格式和技術來交換這些媒體產品。在廣泛的消費和聯繫,以及正統的、水準的而又有創新性的觀眾參與活動之間出現了顯著的區別。本文同時定制了一項提案,該提案對於這一不斷變化的、多種形態的觀眾重定位過程具有教育意義,溝通性和教學性。該提案基於由賽哥維亞的巴黎多利德大學(University of Valladolid,UVa)的交流學研究系開設的傳統的拉丁美洲交流辯證教學課程。在數位化環境下對交流,教育和社會的研究學習是UVa交流學學位課程的一部分。這樣的設置意在開發和增強在全球的交流和教育領域展開對話所需的技能。交流競爭力、媒體教育、媒體素養和數位化素養的主要目的是指導生產和探索媒體內容的應用所需的技術和能力。本文中,這一類和其他的教學性倡議在技術、交流和文化方面的不斷增加的複雜度也得到了完整的探討。

参考资料

Carlon, M. & Scolari, C. (2009). El fin de los medios masivos. El comienzo de un debate. Buenos Aires: La Crujía.

Link Google Scholar

Castells, M. (2009). Comunicación y poder. Madrid: Alianza.

Link Google Scholar

Ferrés, J. (2010). Educomunicación y cultura participativa. In Aparici, R. (Coord.). Educomunicación: más allá del 2.0. Barcelona: Gedisa; 251-256.

Link Google Scholar

Fundación Telefónica & Ariel (2008). La generación interactiva en Iberoamérica. Niños y adolescentes ante las pantallas. Barcelona: Ariel.

Link Google Scholar

García Matilla, A. (2010). Publicitar la educomunicación en la universidad del siglo XXI. In Aparici, R. (Coord.) (2010). Educomunicación: más allá del 2.0. Barcelona: Gedisa.

Link Google Scholar

García-Canclini, N. (1994). Consumidores y ciudadanos. Conflictos multiculturales de la globalización. México: Grijalbo.

Link Google Scholar

Giddens, A. (1996). In Defense o Sociology. Cambridge: Polity Press.

Link Google Scholar

Jacks, N. (Coord.) (2011). Análisis de Recepción en América Latina. Un recuento histórico con perspectivas al futuro. Quito: CIESPAL.

Link Google Scholar

Jenkins, H. (2008). Convergence Culture. Where Are Old and New Media Collide. New York: New York Uni-versity Press.

Link Google Scholar

Jenkins, H. (2009). Confronting the Challenges of Participatory Culture. Media Education fot the 21 st century. EUA: MacArthur Foundation.

Link Google Scholar

Jenkins, H. (2011). From New Media Literacies to New Media Expertise: Confronting the Challenges of a Par-ticipatory Culture (www.manifestoformediaeducation.co.uk/2011/01/henryjenkins/) (11-01-2011).

Link Google Scholar

Jensen, K. (2005). Who do You Think We Are? A Content Analysis of Websites as Participatory Resources for Politics, Bussines and Civil Society. In Jensen, K. (Ed.). Interface/Culture. Copenhagen: Nordicom.

Link Google Scholar

Jensen, K. (2010). Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication. London: Routledge.

Link Google Scholar

Manifesto for Media Education (2011). A Manifesto for Media Education (www.manifestoformediaedu-cation.co.uk) (10-02-2011).

Link Google Scholar

Martín-Barbero, J. (2004). La educación desde la comunicación. Buenos Aires: Norma.

Link Google Scholar

Navarro Martínez, E. (2008). Televisión y literatura. Afinidades, 1, invierno; 88-97.

Link Google Scholar

Orozco, G. (2010). La condición comunicacional contemporánea: desafíos educativos para una cultural parti-cipativa de las audiencias. Barcelona: Congreso Anual del Observatorio Europeo de Televisión Infantil (OETI).

Link Google Scholar

Orozco, G. (2011). Audiencias ¿siempre audiencias? El ser y el estar en la sociedad de la comunicación. México: AMIC, XXII Encuentro Nacional AMIC 2010.

Link Google Scholar

Pew Internet and American Life (2005) (www.pewinternet.org/Reports/2005/How-the-internet--has-woven-itself-into-American-life.aspx) (10-11-2010).

Link Google Scholar

Postman, N. (1991). Divertirse hasta morir. El discurso público en la era del Show Business. Barcelona: Tempes-tad.

Link Google Scholar

Repoll, J. (2010). Arqueología de los estudios culturales de audiencias. México: UAM.

Link Google Scholar

Rheingold, H. (2002). Multitudes inteligentes. La próxima revolución social. Barcelona: Gedisa.

Link Google Scholar

Scolari, C. (2009). Hipermediaciones. Elementos para una teoría de la comunicación digital interactiva. Barce-lona: Gedisa.

Link Google Scholar

White, M. (2006). The Body and the Screen. Theories of Internet Spectatorship. EUA: Massachusetts Institute of Technology.

Link Google Scholar

Winocur, R. (2009). Robinsoe Crusoe ya tiene celular. México: Siglo XXI.

Link Google Scholar

Fundref

这项工作没有任何财政支持

Crossmark

技术信息

度量

这篇文章的度量

浏览次数: 65030

对摘要的解读: 58222

PDF下载: 6808

的全部指标 38

浏览次数: 1098781

对摘要的解读: 914546

PDF下载: 184235

被引用

引述 Web of Science

Schulz, Deike; van der Woud, Afke; Westhof, Jeroen;. The best indycaster project: Analysing and understanding meaningful YouTube content, dialogue and commitment as part of responsible management education INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION , 2020.

https://doi.org/10.1016/j.ijme.2019.100335

Del Campo-Ponz, Cristobal; Jose Chisvert-Tarazona, Maria; Palomares-Montero, Davinia. Perception of an educational community on teacher professional development in education 2.0 PROFESORADO-REVISTA DE CURRICULUM Y FORMACION DE PROFESORADO, 2019.

https://doi.org/10.30827/profesorado.v23i2.9694

Besalu, Reinald; Oliva, Merce; Perez-Latorre, Oliver. Framing Salvame: Public debates on taste, quality and television in Spain COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH, 2018.

https://doi.org/10.1515/commun-2017-0055

Aparici, Roberto; Garcia-Marin, David; . Prosumers and emirecs: Analysis of two confronted theories Estudio General de Medios. Resumen General Febrero a Noviembre, 2018.

https://doi.org/10.3916/C55-2018-07

Isabel Aguirre-Martinez, Rocio; de Casas-Moreno, Patricia; Paramio-Perez, Gema. Digital literacy in young people with mild intellectual disability. A case study in the city of Saltillo, Mexico UNIVERSITAS-REVISTA DE CIENCIAS SOCIALES Y HUMANAS, 2018.

https://doi.org/10.17163/uni.n28.2018.02

Martinez-Roa, Omar-Gerardo; Ortega-Erazo, Elsy-Genith. Perceptions and participation in community radio stations in Narino-Colombia COMUNICAR, 2018.

https://doi.org/10.3916/C54-2018-08

Saiz-Echezarreta, V and Galletero-Campos, B. The journalist as a social agent: A didactic proposal for their communicative intervention in neighbor communities PROFESIONAL DE LA INFORMACION, 2017.

https://doi.org/10.3145/epi.2017.ene.13

Roman-Garcia, Sara; Almansa-Martinez, Ana; Cruz-Diaz, Maria-del-Rocio. Adults and Elders and their use of ICTs. Media Competence of Digital Immigrants COMUNICAR, 2016.

https://doi.org/10.3916/C49-2016-10

Lopez Garcia, Camino; Ouis, Nesrin. ART, EDUCATION AND INTERCULTURAL DIALOGUE MEDIATED BY THE INFORMATION AND COMMUNICATION TECHNOLOGIES Comparative and International Education-A Diversity of Voices, 2016.

Link Google Scholar

Tucho, F.; Fernandez-Planells, A.; Lozano, M.; Figueras-Maz, M.. Media Literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators REVISTA LATINA DE COMUNICACION SOCIAL, 2015.

https://doi.org/10.4185/RLCS-2015-1066

Medrano, Concepcion; Ignacio Martinez de Morentin, Juan; Apodaca, Pedro. TELEVISION VIEWING PROFILES: A TRANSCULTURAL STUDY EDUCACION XX1, 2015.

https://doi.org/10.5944/educXX1.14020

Vergara Leyton, Enrique; Vergara Del Solar, Ana; Chavez Ibarra, Paulina. Childhood and television. A comparative and ethnographic approach to TV consumption of Chilean children from upper-middle and lower income groups CUADERNOS INFO, 2014.

https://doi.org/10.7764/cdi.35.637

Fuente-Cobo, Carmen; Martinez-Otero, Juan-Maria; del-Prado-Flores, Rogelio. Active Audiences in the Regulation of the Audiovisual Media. Consumer versus Citizen in Spain and Mexico COMUNICAR, 2014.

https://doi.org/10.3916/C43-2014-09

Lopez-Reillo, Paloma; Negrin, Eduardo. Audiovisual Creation and ICT: Educational Intervention Program in the Context of Intercultural Dialogue RED-REVISTA DE EDUCACION A DISTANCIA, 2014.

Link Google Scholar

Vega, Jair; Lafaurie, Andrea. A Children's Observatory of Television: "Observar TV", a Space for Dialogue between Children COMUNICAR, 2013.

https://doi.org/10.3916/C40-2013-03-05

Ferres i Prats, Joan; Aguaded Gomez, Ignacio; Garcia Matilla, Agustin. THE MEDIA COMPETITION OF SPANISH CITIZENS: Difficulties and challenges REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS, 2012.

Link Google Scholar

Villarrubia-Martinez, Andrea; Aguaded Gomez, Ignacio; Delgado-Ponce, Agueda; . Chilean Childhoods and the multiscreen. Novasur digital platform's contents diversity Pedagogia y Saberes, 2020.

https://doi.org/10.6035/2174-0992.2020.20.2

Perez-Suasnavas, Ana-Lucia; Cela, Karina; Hasperue, Waldo;. Benefits of using data mining techniques to extract and analyze Twitter data for higher education applications: a systematic literature review TEORIA DE LA EDUCACION , 2020.

https://doi.org/10.14201/teri.22171

Garcia-Marin, David; . The Spanish Podcast Community as a Non-Formal Learning Environment. Educommunicative Skills and Strategies Acquired by Independent Podcasters ATTACKING RURAL POVE, 2020.

https://doi.org/10.14201/fjc202020201220

Vergara Leyton, Enrique; Vergara del Solar, Ana; Chávez Ibarra, Paulina;. Cuadernos.info , 2014.

https://doi.org/10.7764/cdi.35.654

引述 Scopus

Vega-Casanova, J., Lafaurie-Molina, A.. A children's observatory of television: «Observar TV», a space for dialogue between children), Comunicar, .

https://doi.org/10.3916/C40-2013-03-05

De Abreu, B.S., Mihailidis, P.. Introduction), Media Literacy Education in Action: Theoretical, Pedagogical Perspectives, .

https://doi.org/10.4324/9780203076125

Fuente-Cobo, C., Martínez-Otero, J.-M., Del-Prado-Flores, R.. Active audiences in the regulation of the audiovisual media. Consumer versus citizen in Spain, Mexico), Comunicar, .

https://doi.org/10.3916/C43-2014-09

García, A.R., Arellano, P.R., Ponce, Á.D.. Media competence, the area Spanish language, literature of primary education. Curricular analysis in Spain [La competencia mediática y el área de lengua castellana y literatura de educación primaria. Análisis curricular en España]), Calidoscopio, .

https://doi.org/10.4013/cld.2014.123.09

Leyton, E.V., Del Solar, A.V., Ibarra, P.C.. Childhood, television. A comparative, ethnographic approach to TV consumption of Chilean children from upper-middle, lower income groups [Televisión e infancia. Una aproximación comparativa y etnográfica al consumo televisivo en niños chilenos de estratos socioeconómicos medio-alto y bajo]), Cuadernos.info, .

https://doi.org/10.7764/cdi.35.637

Tucho, F., Fernandez-Planells, A., Lozano, M., Figueras-Maz, M.. Media Literacy, unfinished business in the training of journalists, advertisers, audiovisual communicators [La educación mediática, una asignatura pendiente en la formación de periodistas, publicitarios y comunicadores audiovisuales]), Revista Latina de Comunicacion Social, .

https://doi.org/10.4185/RLCS-2015-1066

Medrano, C., de Morentín, J.I.M., Apodaca, P.. Television viewing profiles: A transcultural study [Perfiles de consumo televisivo: Un estudio transcultural]), Educacion XX1, .

https://doi.org/10.5944/educXX1.14020

Román-García, S., Almansa-Martínez, A., Cruz-Díaz, M.-R.. Adults, elders, their use of ICTs. Media competence of digital immigrants), Comunicar, .

https://doi.org/10.3916/C49-2016-10

Saiz-Echezarreta, V., Galletero-Campos, B.. The journalist as a social agent: A didactic proposal for their communicative intervention in neighbor communities [El periodista como agente social: propuesta didáctica para la intervención comunicativa en comunidades cercanas]), Profesional de la Informacion, .

https://doi.org/10.3145/epi.2017.ene.13

Torrecillas-Lacave, T., De Vega, M.E.M., Vázquez-Barrio, T.. Family mediation in the use of digital services by children in schools [Mediación familiar en el uso de servicios digitales por menores escolarizados]), Estudios Sobre el Mensaje Periodistico, .

https://doi.org/10.5209/ESMP.55620

Aparici, R., García-Marín, D.. Prosumers, emirecs: Analysis of two confronted theories), Comunicar, .

https://doi.org/10.3916/C55-2018-07

Martínez-Roa, O.-G., Ortega-Erazo, E.-G.. Perceptions, participation in community radio stations in Nariño- Colombia), Comunicar, .

https://doi.org/10.3916/C54-2018-08

Besalú, R., Oliva, M., Pérez-Latorre, O.. Framing Sálvame: Public debates on taste, quality, television in Spain), Communications, .

https://doi.org/10.1515/commun-2017-0055

Schulz, D., der Woud, A.V., Westhof, J.. The best indycaster project: Analysing, understanding meaningful YouTube content, dialogue, commitment as part of responsible management education), International Journal of Management Education, .

https://doi.org/10.1016/j.ijme.2019.100335

Campo-Ponz, C.D., Chisvert-Tarazona, M.J., Palomares-Montero, D.. Perception of an educational community on teacher professional development in education 2.0 [Percepción de una comunidad educativa sobre el desarrollo profesional docente en la educación 2.0]), Profesorado, .

https://doi.org/10.30827/profesorado.v23i2.9694

引述 Google Scholar

目前没有引用这个文件

下载

替代指标

如何引用

Orozco-Gómez, G., Navarro-Martínez, E., & García-Matilla, A. (2012). Educational challenges in times of mass self-communication: A dialogue among audience. [Desafíos educativos en tiempos de auto-comunicación masiva: la interlocución de las audiencias]. Comunicar, 38, 67-74. https://doi.org/10.3916/C38-2012-02-07

分享

           

Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul United Kingdom

行政管理

编辑部

Creative Commons

本网站使用cookies来获取用户导航的统计数据。如果您继续浏览,我们认为您接受其使用。 +info X