Palavras chave

Lógica social, prosumidores, alfabetização midiática, consumo de notícias, participação, competência midiática, Web 2.0, educação midiática

Resumo

Novas formas de participação democrática e produções colaborativas de audiências diversas surgiram como resultado das inovações digitais no acesso e consumo de notícias. O objetivo deste estudo é propor um quadro conceitual baseado nas possibilidades da Web 2.0. Descreve a construção de uma «lógica social» que combina as lógicas comunicativa e computacional e constrói um quadro teórico para explorar a evolução do consumo de notícias, desde a mera circulação de produtos projetados, até uma conversação global de produtores proativos de notícias. Este quadro teórico foi testado através de uma base de dados empírica do Instituto de Pesquisa PEW que, por meio de um questionário com adultos em grande escala, permite analisar o futuro da indústria de notícias. Os resultados mostram diferenças significativas (por idade, sexo e nível educativo) nas formas de participação, acesso e consumo de notícias. Embora exista uma cultura Web 2.0, há um baixo nível de participação de usuários na produção de notícias; longe de ser produtores proativos de notícias, os achados sugerem que a maioria dos cidadãos se situa nos níveis de participação mais baixos do quadro conceitual proposto. Conclui-se sugerindo a necessidade de que os responsáveis pela educação em mídia desenvolvam iniciativas formativas afinadas com as possibilidades da lógica social, através da proposta de pautas.

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Recebido: 19-05-2016

Revisado: 08-06-2016

Aceite: 02-08-2016

OnlineFirst: 15-11-2017

Data de publicação: 01-01-2017

Tempo de revisão do artigo: 20 dias | Tempo médio de revisão do número 50: 26 dias

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Hernández-Serrano, M., Renés-Arellano, P., Graham, G., & Greenhill, A. (2017). From prosumer to prodesigner: Participatory news consumption. [Del prosumidor al prodiseñador: El consumo participativo de noticias]. Comunicar, 50, 77-88. https://doi.org/10.3916/C50-2017-07

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