The role of original version cinema into the European digital space

 Margarita Ledo-Andión, Santiago de Compostela (Spain)

 Antía López-Gómez, Santiago de Compostela (Spain)

 Enrique Castelló-Mayo, Santiago de Compostela (Spain)

https://doi.org/10.3916/C51-2017-07

Keywords

Small cinemas, European convergence, original version, cultural diversity, digital society, audiovisual creation, cultural industry, critical vision

Abstract

This paper reports the results derived from the research project, entitled “eDCINEMA: Towards the European Digital Space. The role of small cinemas in original version” (CSO2012-35784), which focused on the analysis of the role of movies in OV/OVS in achieving diversity of languages and cultures (as viewed from the European Digital Agenda) as well as Community policies on the promotion of small cinemas in the European digital space. The current study is based on a methodological triangulation, a transnational exchange of information between 62 European experts and a multistage organization, which included: a critical review of the scarce essay writing and profuse Community rules, in-depth interviews with international experts and a design and implementation of a prospective Delphi questionnaire. One of the most remarkable research results is summarized as an indicator of the conflict between the clearly demonstrated OV influences to make progress towards achieving the ideal of a real language diversity, and Community-wide application of packages of random measures, which often leads to lack of expected results. Consequently, the study suggests a strategic reorientation of the European Audiovisual Model toward further exploitation of its 24 languages, on the role of vernacular and not just as vehicular languages, and eventually as guarantors in the process of reliable access to cultural and scientific repertoires.

References

Aguaded, I. (2011). Media Education: An International Unstoppable Phenomenon. [La educación mediática, un movimiento internacional imparable]. Comunicar, 37, 7-8. https://doi.org/10.3916/C37-2011-01-01

Link DOI | Link Google Scholar

Bardin, L. (2013). L’analyse de contenu. Paris: Presses Universitaires de France.

Link Google Scholar

Bourdieu, P. (2005). Capital cultural, escuela y espacio social. México: Siglo XXI.

Link Google Scholar

Chevrier, J. (2009). La spécification de la problématique. In B. Gauthier (Dir.), Recherche sociale: De la Problématique à la Collecte des Données (pp. 51-84). Sainte Foy: Presse de l’Université du Québec.

Link Google Scholar

Coll, J.M. (2015). Zen Business: Los beneficios de aplicar la armonía en la empresa. Barcelona: Profit.

Link Google Scholar

Collins, L., & Muñoz, C. (2016). The Foreign Language Classroom: Current Perspectives and Future Considerations. The Modern Language Journal, 100, 133-147. https://doi.org/10.1111/modl.12305

Link DOI | Link Google Scholar

Comisión de Expertos para el Fomento de la Versión Original en la Exhibición de Obras Audiovisuales (2011). Conclusiones, propuestas y recomendaciones. Madrid: Ministerio de Cultura y Ministerio de Educación (http://goo.gl/jgujgR) (2015-01-11).

Link Google Scholar

Committee on Culture and Education/CCE (2015). On European Film in the Digital Era. Report. (http://goo.gl/8DLzIy) (2015-02-20).

Link Google Scholar

Committee on Industry, Research and Energy/CIRE (2010). On a New Digital Agenda for Europe: 2015.eu. Report. (http://goo.gl/5DymP7) (2015-02-20).

Link Google Scholar

European Commission (1992). European Charter for Regional or Minority Languages. Strasbourg: Official Journal of the European Union (http://goo.gl/HbDBHY) (2015-01-27).

Link Google Scholar

European Commission (2009). Commission Recommendation of 20 August 2009 on Media Literacy in the Digital Environment for a More Competitive Audiovisual and Content Industry and an Inclusive Knowledge Society. Brussels: Official Journal of the European Union (http://goo.gl/6mCkka) (2015-03-15).

Link Google Scholar

European Commission (2014). The EU Explained: Digital Agenda for Europe. Luxembourg: Publications Office of the European Union. https://doi.org/10.2775/41229

Link DOI | Link Google Scholar

European Parliament & Council (2006). Recommendation of the European Parliament and of the Council of 18 December 2006 on Key Competences for Lifelong Learning. Brussels: Official Journal of the European Union (http://goo.gl/EuX6Wg) (2015-03-15).

Link Google Scholar

Gartner (2015). Text Analytics 2015. Report. (goo.gl/0VqVX9) (2016-01-27).

Link Google Scholar

Gobierno de España (2013). Agenda Digital para España. (https://goo.gl/n5h1ai) (2015-01-30).

Link Google Scholar

Hjort, M., & Petrie, D. (Eds.) (2007). The Cinema of Small Nations. Edinburgh: Edinburgh University Press.

Link DOI | Link Google Scholar

Krippendorf, K. (2013). Content Analysis: An Introducing to its Methodology. Beverly Hills: Sage Publications.

Link Google Scholar

Kuppens, A.H. (2010). Incidental Foreign Language Acquisition from Media Exposure. Learning, Media and Technology, 35, 1, 65-85. https://dx.doi.org/10.1080/17439880903561876

Link DOI | Link Google Scholar

Ledo-Andión, M., & Castelló-Mayo, E. (2013). Cultural Diversity across the Networks: The Case of National Cinema [La diversidad cultural a través de la Red: el caso del cine identitario]. Comunicar, 20(40), 183-191. https://doi.org/10.3916/C40-2013-03-09

Link DOI | Link Google Scholar

León, G. (2009). Comunicación y ciudadanía cultural: la migración como práctica de comunicación, Razón y Palabra, 66. (https://goo.gl/xFISSt) (2015-08-15).

Link Google Scholar

López-Gómez, A.M., Castelló-Mayo, E., & Arias-Iglesias, I. (2015). Las cinematografías minoritarias y minorizadas en la política cultural de la Unión Europea: la alternativa danesa. Fonseca, 11(11), 32-59 (http://goo.gl/Heg76r) (2016-04-20).

Link Google Scholar

López-Noguero, F. (2002). El análisis de contenido como método de investigación. XXI, 4, 167-179 (http://goo.gl/udmUae) (2015-01-15).

Link Google Scholar

Marzal, J.J. (2003). Atrapar la emoción: Hollywood y el Grupo Dogma 95 ante el cine digital. Arbor, 686, 373-389. https://doi.org/10.3989/arbor.2003.i686.646

Link DOI | Link Google Scholar

Mattelart, A. (2006). Diversidad cultural y mundialización. Barcelona: Paidós.

Link Google Scholar

McClarty, R. (2012). Towards a Multidisciplinary Approach in Creative Subtitling. Monographs in Translating and Interpreting (MonTI), 4, 133-153. https://doi.org/10.6035/MonTI.2012.4.6

Link DOI | Link Google Scholar

Medialab (Ed.) (2016). Sociedad digital. Líneas estratégicas. Universidad de Granada. (http://goo.gl/NR0jxJ) (2016-04-01).

Link Google Scholar

Mohedano, F.O. (2013). El método Delphi, prospectiva en Ciencias Sociales a través del análisis de un caso práctico. EAN, 64, 31-54 (http://goo.gl/qJo4mu) (2015-12-20).

Link Google Scholar

O’Sullivan, C. (2008). Multilingualism at the Multiplex: A New Audience for Screen Translation? Linguistica Antverpiensia, 6, 81-97 (https://goo.gl/qiFLly) (2016-02-17).

Link Google Scholar

Pazos, A.J.B., & Ruiz, B.C. (2008). Las revistas profesionales especializadas en publicidad en España: resultados de un estudio Delphi. Doxa Comunicación, 7, 59-81 (http://goo.gl/fC2j6I) (2015-12-03),

Link Google Scholar

Ruiz-Olabuénaga, J.I. (2007). Metodología de la investigación cualitativa. Bilbao: Universidad de Deusto.

Link Google Scholar

San-Eugenio, J., Fernández, J., & Jiménez M. (2013). Características y funciones para marcas de lugar a partir de un método Delphi. Revista Latina de Comunicación Social, 656-675. https://doi.org/10.4185/RLCS-2013-995

Link DOI | Link Google Scholar

SETSI (2015). Informe sobre el estado de las tecnologías del lenguaje en España dentro de la Agenda Digital para España. (https://goo.gl/Uh9Oy8) (2015-12-23).

Link Google Scholar

SETSI (2015). Plan de Impulso de las Tecnologías del Lenguaje (PITL). (https://goo.gl/iikEjH) (2015-11-01).

Link Google Scholar

Sinclair, J., & Cunningham, S. (2000). Go with the Flow: Diasporas and the Media. Television & New Media, 1, 11-31. https://doi.org/10.1177/152747640000100102

Link DOI | Link Google Scholar

Sundqvist, P., & Sylven, L.K. (2014). Language-related Computer Use: Focus on Young L2 English Learners in Sweden. ReCALL, 26, 3-20. https://doi.org/10.1017/S0958344013000232

Link DOI | Link Google Scholar

Udo, J.P., & Fels, D. (2009). The Rogue Poster Children of Universal Design: Closed Captioning and Audio Description. Ted Rogers School of Information Technology Management Publications and Research, Paper 18, 1-32. (http://goo.gl/L3PPBr) (2016-03-21).

Link Google Scholar

Unesco (1996). Universal Declaration of Linguistic Rights. (https://goo.gl/aUSyv7) (2015-06-15).

Link Google Scholar

Vez, J.M., Muñoz, C., & Llinares, A. (2011). Fomento de la versión original en la difusión de contenidos audiovisuales. Aportaciones desde las investigaciones en educación lingüística. Informe. (https://goo.gl/pBeZtH) (2015-05-16).

Link Google Scholar

Fundref

This work has no financial support

Crossmark

Technical information

Received: 28-05-2016

Revised: 22-06-2016

Accepted: 09-12-2016

OnlineFirst: 15-02-2017

Publication date: 01-04-2017

Article revision time: 25 days | Average time revision issue 51: 52 days

Article acceptance time: 195 days | Average time of acceptance issue 51: 121 days

Preprint editing time: 263 days | Average editing time preprint issue 51: 193 days

Article editing time: 308 days | Average editing time issue 51: 238 days

Metrics

Metrics of this article

Views: 28279

Abstract readings: 25421

PDF downloads: 2858

Full metrics of Comunicar 51

Views: 374571

Abstract readings: 286161

PDF downloads: 88410

Cited by