Ключевые слова
Moral literacy, advertising, advertising formats, secondary education, adolescence, qualitative techniques, quantitative techniques, tablet devices
Резюме
Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents’ moral advertising literacy, this intervention study explores how to stimulate secondary education students’ knowledge on advertising law and their moral judgement of advertisements. Because a lot of new ?especially online? advertising formats have arisen during the last years, 191 students from 12 classes were randomly assigned to either a no tablet condition or a tablet condition (to raise authenticity of learning material). The results show that students who use tablet devices perform less well on a post-test about advertising law. Regarding adolescents’ moral judgement of advertisements, thematic analyses reveal that especially the use of nudity and feminine beauty are labelled as contentious in both conditions, because of, inter alia, the negative effects for adolescent girls’ self-image and the desire to lose weight. After the intervention, the tablet condition has proven to be more effective in promoting critical thinking about nudity/feminine beauty in advertisements. However, none of the conditions did provide evidence that a critical attitude towards alcohol advertising is encouraged. In this regard, implications for future research in the context of advertising literacy education are discussed.
Ссылки
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Fundref
Эта работа не имеет финансовой поддержки
Техническая спецификация
Получила: 20-12-2016
пересмотренный: 24-01-2017
Принятый: 13-03-2017
OnlineFirst: 15-05-2017
Дата публикации: 01-07-2017
Время пересмотра статьи: 35 дней | Среднее время пересмотра вопроса 52: 36 дней
Время принятия статьи: 83 дней | Время приема Номер 52: 95 дней
Время редактирования препринта: 147 дней | Выпуск препринта среднего времени редактирования 52: 160 дней
Время редактирования статьи: 192 дней | Среднее время редактирования журнала 52: 205 дней
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Цитаты в Web of Science
De Jans, Steffi; Hudders, Liselot; Herrewijn, Laura; van Geit, Klara; Cauberghe, Veroline. Serious Games Going beyond the Call of Duty: Impact of an Advertising Literacy Mini-Game Platform on Adolescents' Motivational Outcomes through User Experiences and Learning Outcomes CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE, 2019.
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Цитаты в Scopus
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Как процитировать
Adams, B., Schellens, T., & Valcke, M. (2017). Promoting adolescents’ moral advertising literacy in Secondary Education. [Fomentando la alfabetización ética de los adolescentes en publicidad en Educación Secundaria]. Comunicar, 52, 93-103. https://doi.org/10.3916/C52-2017-09