A vida dos memes de máscara COVID-19: um estudo diacrônico da esfera meme durante a pandemia

 Marta Dynel, Vilnius (Lituânia)

https://doi.org/10.3916/C72-2022-06

Palavras chave

Máscaras COVID-19, corpus diacrônico, meme, construção memética, humor, viral

Resumo

Tomando como ponto de partida uma definição precisa de um meme de Internet (diante de uma construção memética), este artigo pretende compartilhar os resultados obtidos no primeiro estudo diacrônico sobre memes, centrado especificamente nos memes de máscaras na ampla esfera de memes surgidos no contexto da pandemia de COVID-19. O estudo utiliza um corpus diacrônico de memes com máscaras para o COVID-19 rotulados por usuários (publicados na Internet a partir de 2020 até janeiro de 2021) extraídos do Google com um script Python. Sobre a base de um enfoque de teoria fundamental, extraíram-se e examinaram-se as categorias meméticas (divididas em quatro grupos) por meio de uma lente analítica de discurso multimodal. A análise quantitativa diacrônica mostra que os construtores meméticos, inspirados pela situação/acontecimentos sociopolíticos atuais e facilitados pelo cenário atual (por exemplo, o confinamento), parecem persistir, ainda que com intensidade variada, durante a maior parte do ano, fato que permitiu que estes memes se tornassem virais. A longevidade dos memes e dos construtores meméticos é indicativa do objetivo principal dos usuários, que compara elementos interessantes e/ou humorísticos (não sempre novos ou relevantes) por diversão, independentemente da naturalidade dos memes (ou seja, humor autotélico por si mesmo ou comentários dos usuários sobre a realidade circundante).

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Technical information

Recebido: 18-11-2021

Revisado: 03-01-2022

Aceite: 02-03-2022

OnlineFirst: 15-05-2022

Data de publicação: 01-07-2022

Tempo de revisão do artigo: 46 dias | Tempo médio de revisão do número 72: 31 dias

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