关键词

刷剧、连续剧、Netflix、视频点播、扎根理论、内容消费

摘要

刷剧 (Binge-watching) 是指长时间连续观看多集虚构电视剧,通常是剧情片。关于其起源、实践和影响的方法多种多样且存在争议。本文通过扎根理论分析的定性探索方法,基于从 20 个人样本中收集的数据,结合小组会议、深度访谈和访谈等技术,研究了刷剧用户的体验。结果表明与戏剧内容消费相关的两种潜在行为模式:有计划的刷剧和无计划的刷剧。有计划的刷剧是指连续观看两集以上虚构系列的有意消费,其心理影响主要是基于回避的满足。有计划地消费电视剧具有社交效果,尤其是在年轻人中。计划外的刷剧是无意和自发地连续观看两集以上的虚拟电视剧。观看单元是每一集,通过情节引起的好奇心与下一集联系起来。心理影响是从回避中获得满足感,随后是因失去控制而产生的内疚感。该研究最后提出了七个假设,用于实证验证、学术和专业影响以及未来的研究方向。

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收到: 22-06-2022

修订: 23-07-2022

公认: 29-11-2022

OnlineFirst: 30-01-2023

发布日期: 01-04-2023

文章修改时间: 31 天 | 期刊编号的平均时间修订 75: 32 天

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Martínez-Serrano, E., Gavilan, D., & Martínez-Navarro, G. (2023). Let’s talk series: Binge-watching vs. marathon. The duality in the consumption of episodes from the Grounded Theory. [Hablemos de series: Binge-watching vs. maratón. La dualidad en el consumo de episodios desde la Teoría Fundamentada]. Comunicar, 75, 77-99. https://doi.org/10.3916/C75-2023-06

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