Palavras chave

Audiências, consumo de noticias, grupos de discussão, jovens adultos, mídia móvel, metodologia qualitativa, privacidade, publicidade online

Resumo

Esta pesquisa tem como objetivo retratar como os jovens adultos interagem com as notícias, em que proporção seu consumo é afetado pela publicidade e qual a preocupação com o compartilhamento de dados pessoais. Para isso, teve-se como ponto de partida, o «Digital News Report Spain 2018», um relatório elaborado a partir de um questionário sobre o consumo de mídia digital para um quadro nacional de 2.023 internautas. Destes, 293 jovens, entre 25-34 anos, pertencem à geração «millennials». Esses dados foram complementados com um estudo qualitativo, utilizando-se dois grupos de discussão com pessoas dessa faixa etária, residentes na Comunidade de Navarra. Umas das conclusões da pesquisa apontou que esses jovens por notícias que acessam, prioritariamente, por meio de dispositivos móveis. Este interesse aumenta quando o conteúdo os afeta diretamente ou têm empatia pelo tema da notícia. Por outro lado, o ambiente familiar e as rotinas sociais condicionam sua maneira de obter informações. Continuam acessando as mídias tradicionais, apesar de considerá-las ideologicamente tendenciosa. A publicidade é vista como algo incômodo, embora não haja conhecimento nem uso generalizado de bloqueadores. Por fim, avaliam negativamente os serviços de personalização atuais, embora forneçam alguns dados pessoais às mídias, caso isso facilite o acesso à informação.

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Technical information

Recebido: 28-08-2018

Revisado: 07-11-2018

Aceite: 28-11-2018

OnlineFirst: 15-02-2019

Data de publicação: 01-04-2019

Tempo de revisão do artigo: 71 dias | Tempo médio de revisão do número 59: 48 dias

Tempo de aceitação do artigo: 92 dias | Tempo médio de aceitação do número 59: 98 dias

Tempo de edição da pré-impressão: 171 dias | Tempo médio de edição pré-impressão do número 59: 178 dias

Tempo de processamento do artigo: 216 dias | Tempo médio de processamento do número 59: 223 dias

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Martínez-Costa, M., Serrano-Puche, J., Portilla Manjón, I., & Sánchez-Blanco, C. (2019). Young adults’ interaction with online news and advertising. [La interacción de los jóvenes adultos con las noticias y la publicidad online]. Comunicar, 59, 19-28. https://doi.org/10.3916/C59-2019-02

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