关键词

通讯,行动主义,投入,社会变革,功效,说服,社会动机,接纳

摘要

通过超越仅仅是情绪反应,先在信念增强,或品牌识别的模型,本研究分析了社会行动主义中通讯交流的作用。论文测试了这样的假说:根据(受众)与资源倾向性的互动情况,着眼于立场(及其结果)的信息会激励有先在意识的受众。研究方法是基于一个设计,即双因素实验性行动结果研究2(失败vs成功)X2 价(偏爱vs非偏爱资源)设计, 参与者是297名支持反驱逐的人员。研究结果使我们能够推断:来自与所持立场敌对的资源的信息 – 反映出消极结果 – 潜在地在情绪和行为上对活动者在更大程度上有着鼓动力,赞同性资源导致的积极结果的则较小。研究结论指向社会不公的结构与带立场倾向的行动情绪之间的对话,以求成为增加社会动员性的一条途径。在当前社交媒体普及的语境中,我们讨论了研究结果在理论上和经验意义的启示。

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技术信息

收到: 27-05-2019

修订: 08-07-2019

公认: 31-07-2019

OnlineFirst: 15-11-2019

发布日期: 01-01-2020

文章修改时间: 42 天 | 期刊编号的平均时间修订 62: 40 天

文章接受时间: 65 天 | 期刊编号的平均接受时间 62: 72 天

预印本编辑时间: 174 天 | 期刊编号的平均编辑时间预印 62: 176 天

文章编辑时间: 219 天 | 期刊编号的平均编辑时间 62: 221 天

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Pinazo-Calatayud, D., Nos-Aldas, E., & Agut-Nieto, S. (2020). Positive or negative communication in social activism. [Comunicar en positivo o negativo en el activismo social]. Comunicar, 62, 69-78. https://doi.org/10.3916/C62-2020-06

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