Palavras chave

Infância, sexualização, estudo intercultural, alfabetização midiática, publicidade, moda, sexismo, convergência midiática

Resumo

Diversas instituições, grupos sociais e políticos alertam para os riscos associados à sexualização precoce da infância. Esses agentes apelam à responsabilidade da mídia para evitar a criação de conteúdos que possam resultar em sexualização infantil e que sejam facilmente acessíveis a todos os públicos. Para dar uma resposta a essa demanda por meio de uma abordagem intercultural Espanha-China, o presente trabalho se concentra na análise da percepção de sexualização de meninas nos estilos de moda divulgados pela mídia. Realizou-se uma pesquisa com 750 estudantes universitários de Comunicação e Publicidade na Espanha (N = 449) e na China (N = 301). Foram identificados cinco fatores de sexualização latentes que confirmam que a sexualização notada no padrão de moda das meninas é um fenômeno multidimensional produzido a partir do uso combinado de vários atributos sexualizantes. Verificou-se que o país de origem (Espanha ou China) se associa à percepção da sexualização e aos fatores de sexualização latentes identificados. Por fim, obteve-se um modelo explicativo e de alta capacidade preditiva da percepção desse tipo de sexualização infantil em termos dos fatores e do país de origem. Conclui-se que é necessário reforçar a formação dos profissionais de comunicação e dos menores de idade para evitar a criação de imagens de meninas sexualizadas através de determinados códigos estilísticos.

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Technical information

Recebido: 09-01-2020

Revisado: 28-02-2020

Aceite: 28-04-2020

OnlineFirst: 15-06-2020

Data de publicação: 01-10-2020

Tempo de revisão do artigo: 50 dias | Tempo médio de revisão do número 65: 36 dias

Tempo de aceitação do artigo: 109 dias | Tempo médio de aceitação do número 65: 78 dias

Tempo de edição da pré-impressão: 220 dias | Tempo médio de edição pré-impressão do número 65: 190 dias

Tempo de processamento do artigo: 265 dias | Tempo médio de processamento do número 65: 235 dias

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Citado por

Citas em Web of Science

Dall'Orso, RC; Matus, P and Vergara-Leyton, E. Stereotypes and Sexualization of Girls and Adolescent Girls in Chilean Advertising: A Case Study TRIPODOS, 2021.

https://doi.org/10.51698/tripodos.2021.50p187-204

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https://doi.org/10.4185/RLCS-2022-1546

Citas em Scopus

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https://doi.org/10.51698/TRIPODOS.2021.50P187-204

Llovet-Rodríguez, C., Narros-González, M.-J., Díaz-Bustamante-ventisca, M., Román, J.A.R.-S. . Overexposure and hyper sexualization to increase sells: social perceptions and attitudes about tweens in commercial communications), Revista Latina de Comunicacion Social, .

https://doi.org/10.4185/RLCS-2022-1546

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https://repositorioacademico.upc.edu.pe/handle/10757/657462

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http://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/1507

Llovet-Rodríguez, C., Narros-González, M. J., Díaz-Bustamante-Ventisca, M., & Ruiz-San Román, J. A. (2022). Overexposure and hypersexualization to increase sales: social perceptions and attitudes about tweens in commercial communications. Revista Latina de Comunicación Social, (80), 287-312.

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Díaz-Bustamante-Ventisca, M., Llovet-Rodríguez, C., & Narros-González, M. (2020). Perceived sexualization in girls' fashion stylings: A Spain-China cross-cultural analysis. [Sexualización percibida en los estilismos de moda de niñas: Un análisis transcultural en España-China]. Comunicar, 65, 77-87. https://doi.org/10.3916/C65-2020-07

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