Keywords
Content analysis, stereotypes, childhood, audiovisual market, children audience, TV programmes
Abstract
This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content analysis makes it possible to describe the portrayal of children built by mass media, such as the «good wild» myth as a metaphorical image, at the same time that it shows punishment for the social transgression of rules.
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Cites in Scopus
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https://doi.org/10.3916/C38-2012-03-08
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Perales-Albert, A., & Pérez-Chica, . (2008). Learning identity: what kind of children do children perceive when they watch TV?. [Aprender la identidad: ¿qué menores ven los menores en TV?]. Comunicar, 31. https://doi.org/10.3916/c31-2008-03-010
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