Ключевые слова

Content analysis, stereotypes, childhood, audiovisual market, children audience, TV programmes

Резюме

This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content analysis makes it possible to describe the portrayal of children built by mass media, such as the «good wild» myth as a metaphorical image, at the same time that it shows punishment for the social transgression of rules.

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Техническая спецификация

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Цитируется

Цитаты в Web of Science

Guarinos, Virginia. Woman Teenage Years. Audiovisual Female Stereotypes and Prototypes in Disney Channel COMUNICACION Y MEDIOS, 2011.

https://doi.org/10.5354/0719-1529.2013.26339

Chicharro Merayo, Mar. Learning from Television Fiction. The Reception and Socialization Effects from Watching "Loving in Troubled Times" COMUNICAR, 2011.

https://doi.org/10.3916/C36-2011-03-10

Garcia-Munoz, Nuria; Fedele, Maddalena. Television Fiction Series Targeted at Young Audience: Plots and Conflicts Portrayed in a Teen Series COMUNICAR, 2011.

https://doi.org/10.3916/C37-2011-03-05

Vergara, Enrique; Vergara, Ana. Representation of Childhood in Advertising Discourse in Chile COMUNICAR, 2012.

https://doi.org/10.3916/C38-2012-03-08

Sanchez Escamez, Antonia; Baena Sanchez, Maria Jose. THE INFLUENCE OF THE TV SERIES SHIN-CHAN ON CHILDREN FROM RURAL AREAS ENSAYOS-REVISTA DE LA FACULTAD DE EDUCACION DE ALBACETE, 2016.

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Mas, Lluis; Fedele, Maddalena; Larrea, Olatz. Characters' portrayal in the television ads consumed by 5-8 year-old children in Spain CREATIVE INDUSTRIES GLOBAL CONFERENCE (CIGC), 2018.

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Цитаты в Scopus

Vergara, E., Vergara, A.. Representation of childhood in advertising discourse in Chile), Comunicar, .

https://doi.org/10.3916/C38-2012-03-08

Merayo, M.C.. Learning from television fiction. The reception, socialization effects from watching «loving in troubled times» [Aprendiendo de la ficción televisiva. La recepción y los efectos socializadores de «amar en tiempos revueltos»]), Comunicar, .

https://doi.org/10.3916/C36-2011-03-10

García-Muñoz, N., Fedele, M.. Television fiction series targeted at young audience: Plots, conflicts portrayed in a teen series), Comunicar, .

https://doi.org/10.3916/C37-2011-03-05

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Как процитировать

Perales-Albert, A., & Pérez-Chica, . (2008). Learning identity: what kind of children do children perceive when they watch TV?. [Aprender la identidad: ¿qué menores ven los menores en TV?]. Comunicar, 31. https://doi.org/10.3916/c31-2008-03-010

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