Keywords
Audiences, crowdfunding, participation, responsibility, production, micropayment, microjournalism
Abstract
In the context of the financial and credibility crisis, which currently permeates the communication sector, the future of journalism is going to be decided by the confidence of the audiences and their involvement and participation in journalistic processes and products. Based on online sociological surveys, this article explores the knowledge and experience of crowdfunding of Andalusian journalists and students of journalism. This approach gives citizens the power to decide, through their contributions, which projects will go ahead, and it has facilitated the start-up of micromedia and other innovative initiatives, including in Spain, especially due to the emergence in the last five years, of virtual platforms specialising in launching campaigns and social media which facilitate their spread. The results show that, although journalists and journalism students are familiar with the phenomenon of crowdfunding, there are training gaps and few of them have direct experience as initiators or funders of projects. However, the perception of the potential of this approach for innovation and entrepreneurship in journalism is positive, except for those issues related to the financial independence and viability in the medium-term of the projects which have been started. The use of students and journalists in the sample, moreover, allows us to outline the first prospective view of crowdfunding.
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Technical information
Received: 27-11-2013
Revised: 29-01-2014
Accepted: 24-02-2014
OnlineFirst: 15-05-2014
Publication date: 01-07-2014
Article revision time: 63 days | Average time revision issue 43: 44 days
Article acceptance time: 89 days | Average time of acceptance issue 43: 92 days
Preprint editing time: 170 days | Average editing time preprint issue 43: 159 days
Article editing time: 215 days | Average editing time issue 43: 204 days
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Sánchez-González, M., & Palomo-Torres, M. (2014). Knowledge and assessment of crowdfunding in communication. The view of journalists and future journalists. [Conocimiento y valoración del crowdfunding en comunicación: La visión de profesionales y futuros periodistas]. Comunicar, 43, 101-110. https://doi.org/10.3916/C43-2014-10