Palavras chave
Fotojornalismo, mudança social, imagem digital, análise iconográfica, impacto social, comunicação, refugiados
Resumo
Este trabalho tem como foco o papel da imagem como agente de mudança social. A metodologia empregada é um estudo de caso sobre o impacto da fotografia de Aylan Kurdi, a criança de três anos que morreu afogada durante a tentativa de fuga de migrantes sírios em uma balsa em Bodrum. São documentos recentes de fotojornalismo social, de ampla difusão internacional e com grande impacto nas redes sociais. O estudo aborda diferentes níveis de análise (iconográfico, iconológico e ético) para revelar os aspectos constitutivos de uma imagem com poder de mudança social. Como principais conclusões, a pesquisa comprova o poder da imagem gráfica digital por sua característica de fácil reedição e ressignificação para transformar simbolicamente a realidade e gerar processos de manifestação e ativismo na cidadania, a partir de ambientes digitais. Os resultados da análise do caso apresentado mostram como o valor de uma imagem no processo de mudança social não é dado apenas pela magnitude da tragédia ou pelo fato registrado, tampouco por seus aspectos formais (iconográficos), e sim por ser capaz de expressar uma mudança de lógica (aspecto iconológico) e propiciar processos de reapropriação e denúncia cidadã. Por fim, o debate ético sobre sua difusão transfere o problema da deontologia jornalística para a responsabilidade dos cidadãos.
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Technical information
Recebido: 29-09-2015
Revisado: 15-10-2015
Aceite: 23-11-2015
OnlineFirst: 15-02-2016
Data de publicação: 01-04-2016
Tempo de revisão do artigo: 16 dias | Tempo médio de revisão do número 47: 35 dias
Tempo de aceitação do artigo: 55 dias | Tempo médio de aceitação do número 47: 62 dias
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de-Andrés-del-Campo, S., Nos-Aldas, E., & García-Matilla, A. (2016). The transformative image. The power of a photograph for social change: The death of Aylan. [La imagen transformadora. El poder de cambio social de una fotografía: La muerte de Aylan]. Comunicar, 47, 29-37. https://doi.org/10.3916/C47-2016-03
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