Keywords

Social media, civic participation, linguistic style, gender, credibility, Twitter, NGO, environmental protection

Abstract

The aim of the present study was to examine the effect of two linguistic styles used in Twitter messages on engaging users in civic participation activities, understood as participation by citizens in community improvement actions. Using a socio-linguistic approach, an experimental intervention was carried out in which 324 university students evaluated the messages posted by the head of an environmental NGO on Twitter. The gender of the NGO head (male vs. female) and the linguistic style used for the posts were manipulated in terms of a «powerful» (e.g., assertive, direct) or «powerless» style (e.g., indirect, ambiguous). The gender of the evaluators was also manipulated in order to analyze potential differences among the overall impressions and evaluations between men and women. The results showed that «male» and «female» versions of the NGO head were perceived as more credible when they used a powerful as opposed to a powerless linguistic style. This effect was observed irrespective of the evaluator’s gender. Moreover, the test for indirect effects suggested that credibility mediated the relationship between a powerful style and the likelihood of engaging users to participate in the NGO’s agenda. The results are discussed in terms of the relevance of this type of communication for promoting civic participation in social media.

View infography

References

Adkins, M., & Brashers, D. (1995). The Power of Language in Computer-mediated Groups. Management Communication Quarterly, 8, 289-322. doi: http://dx.doi.org/10.1177/0893318995008003002

Link DOI | Link Google Scholar

Adrianson, L. (2001). Gender and Computer-mediated Communication: Group Processes in Problem Solving. Computers in Human Behavior, 17(1), 71-94. doi: http://dx.doi.org/10.1016/S0747-5632(00)00033-9

Link DOI | Link Google Scholar

Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. New Jersey: Prentice-Hall.

Link Google Scholar

Bacallao, L.M. (2014). Social Media Mobilisations: Articulating Participatory Processes or Visibilizing Dissent? Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 8(3), 3. doi: http://dx.doi.org/10.5817/CP2014-3-3

Link DOI | Link Google Scholar

Baek, Y.M. (2015). Political Mobilization through Social Network Sites: The Mobilizing Power of Political Messages Received from SNS Friends. Computers in Human Behavior, 44, 12-19. doi: http://dx.doi.org/10.1016/j.chb.2014.11.021

Link DOI | Link Google Scholar

Bekafigo, M.A., & McBride, A. (2013). Who Tweets about Politics?: Political Participation of Twitter Users during the 2011 Gubernatorial Elections. Social Science Computer Review, 31(5), 625-643. doi: http://dx.doi.org/10.1177/0894439313490405

Link DOI | Link Google Scholar

Booth-Butterfield, S., & Welbourne, J. (2002). The Elaboration Likelihood Model: Its Impact on Persuasion Theory and Research. In J.P. Dillard, & M. Pfau (Eds.), The Persuasion Handbook: Developments in Theory and Practice (pp. 155-174). Thousand Oaks, CA: Sage.

Link DOI | Link Google Scholar

Boulianne, S. (2009). Does Internet Use Affect Engagement? A Meta-analysis of Research. Political Communication, 26(2), 193-211. doi: http://dx.doi.org/10.1080/10584600902854363

Link DOI | Link Google Scholar

Bradac, J.J., & Street, R.L. (1989). Powerful and Powerless Styles of Talk: A Theoretical Analysis of Language and Impression Formation. Research on Language & Social Interaction, 23(1-4), 195-241. doi: http://dx.doi.org/10.1080/08351818909389321

Link DOI | Link Google Scholar

Burgoon, J.K., & Miller, G.R. (1987). An Expectancy Interpretation of Language and Persuasión. In H. Giles, & R.N. St. Clair (Eds.), Recent Advances in Language, Communication, and Social Psychology (pp. 199-229). Hillsdale, NJ: Lawrence Erlbaum.

Link Google Scholar

Burrell, N.A., & Koper, R.J. (1998). The Efficacy of Powerful/Powerless Language on Attitudes and Source Credibility. In M. Allen, & R.W. Preiss (Eds.), Persuasion Advances through Meta-Analysis (pp. 203-215). Cresskill, NJ: Hampton.

Link Google Scholar

Cialdini, R.B., & De-Nicholas, M.E. (1989). Self-presentation by Association. Journal of Personality and Social Psychology, 57, 626-631. doi: http://dx.doi.org/10.1037/0022-3514.57.4.626

Link DOI | Link Google Scholar

Erickson, B., Lind, E., Johnson, B., & O'Barr, W. (1978). Speech Style and Impression Formation in a Court Setting: The Effects of «Powerful» and «Powerless» Speech. Journal of Experimental Social Psychology, 14(3), 266-279. doi: http://dx.doi.org/10.1016/0022-1031(78)90015-X

Link DOI | Link Google Scholar

Gallois, C., & Callan, V.J. (1991). Interethnic Accommodation: The Role of Norms. In H. Giles, J. Coupland, & N. Coupland (Eds.), Contexts of Accommodation. Developments in Applied Sociolinguistics (pp. 245-269). New York: Cambridge University Press.

Link DOI | Link Google Scholar

García-Galera, M.C., del-Hoyo-Hurtado, M., & Fernández-Muñoz, C. (2014). Jóvenes comprometidos en la Red: el papel de las redes sociales en la participación social activa [Engaged Youth in Internet. The Role of Social Networks in Social Active Participation]. Comunicar, 22(43), 35-43. doi: http://dx.doi.org/10.3916/C43-2014-03

Link DOI | Link Google Scholar

Gil-de-Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social Media use for News and Individuals’ Social Capital, Civic Engagement and Political Participation. Journal of Computer-Mediated Communication, 17(3), 319-336. doi: http://dx.doi.org/10.1111/j.1083-6101.2012.01574.x

Link DOI | Link Google Scholar

Harlow, S., & Guo, L. (2014). Will the Revolution be Tweeted or Facebooked? Using Digital Communication Tools in Immigrant Activism. Journal of Computer-Mediated Communication, 19(3), 463-478. doi: http://dx.doi.org/10.1111/jcc4.12062

Link DOI | Link Google Scholar

Hayes, A.F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-based Approach. New York: The Guilford Press.

Link Google Scholar

Houston, J.B., Hawthorne, J., Spialek, M.L., Greenwood, M., & McKinney, M. S. (2013). Tweeting during Presidential Debates: Effect on Candidate Evaluations and Debate Attitudes. Argumentation and Advocacy, 49, 301-311.

Link Google Scholar

Hughes, M.G., & al. (2014). Discrediting in a Message Board Forum: The Effects of Social Support and Attacks on Expertise and Trustworthiness. Journal of Computer-Mediated Communication, 19(3), 325-341. doi: http://dx.doi.org/10.1111/jcc4.12077

Link DOI | Link Google Scholar

Igartua, J.J. (2006). Métodos cuantitativos de investigación en comunicación. Barcelona: Bosch.

Link Google Scholar

Kim, Y., Hsu, S.H., & Gil-de-Zúñiga, H. (2013). Influence of Social Media Use on Discussion Network Heterogeneity and Civic Engagement: The Moderating Role of Personality Traits. Journal of Communication, 63(3), 498-516. doi: http://dx.doi.org/10.1111/jcom.12034

Link DOI | Link Google Scholar

Kruikemeier, S. (2014). How Political Candidates Use Twitter and the Impact on Votes. Computers in Human Behavior, 34(C), 131-139. doi: http://dx.doi.org/10.1016/j.chb.2014.01.025

Link DOI | Link Google Scholar

Lakoff, R.T. (1973). Language and Woman's Place. Language in Society, 2(1), 45-80. doi: http://dx.doi.org/ 10.1017/S0047404500000051

Link DOI | Link Google Scholar

Lee, E.J. (2013). Effectiveness of Politicians' soft Campaign on Twitter versus TV: Cognitive and Experiential Routes. Journal of Communication, 63, 953-974. doi: http://dx.doi.org/10.1111/jcom.12049

Link DOI | Link Google Scholar

Lee, E.J., & Oh, S.Y. (2012). To Personalize or Depersonalize? When and How Politicians’ Personalized Tweets Affect the Public’s Reactions. Journal of Communication, 62(6), 932-949. doi: http://dx.doi.org/10.1111/j.1460-2466.2012.01681.x

Link DOI | Link Google Scholar

McCroskey, J.C., & Teven, J.J. (1999). Goodwill: A Reexamination of the Construct and its Measurement. Communications Monographs, 66(1), 90-103. doi: http://dx.doi.org/10.1080/03637759909376464

Link DOI | Link Google Scholar

Mizokami, Y. (2001). Does ‘Women’s Language’ Really Exist? A Critical Assessment of Sex Difference Research in sociolinguistics. Multicultural Studies, 1, 141-59.

Link Google Scholar

Mou, Y., Miller, M., & Fu, H. (2015). Evaluating a target on social media: From the Self-categorization Perspective. Computers in Human Behavior, 49, 451-459. doi: http://doi.org/10.1016/j.chb.2015.03.031

Link DOI | Link Google Scholar

Mulac, A., Bradac, J., & Gibbons, P. (2001). Empirical Support for the Gender-as-culture Hypothesis. Human Communication Research, 27(1), 121-152. doi: http://dx.doi.org/10.1111/j.1468-2958.2001.tb00778.x

Link DOI | Link Google Scholar

Newcombe, N., & Arnkoff, D.B. (1979). Effects of Speech Style and Sex of the Speaker on Person Perception. Journal of Personality and Social Psychology, 37, 1293-1303. doi: http://dx.doi.org/10.1037/0022-3514.37.8.1293

Link DOI | Link Google Scholar

Norris, P. (2000). A Virtuous Circle. Cambridge (UK): Cambridge University Press.

Link DOI | Link Google Scholar

Park, C.S. (2013). Does Twitter Motivate Involvement in Politics? Tweeting, Opinion Leadership, and Political Engagement. Computers in Human Behavior, 29(4), 1641-1648. doi: http://dx.doi.org/10.1016/j.chb.2013.01.044

Link DOI | Link Google Scholar

Petty, R.E., & Cacioppo, J.T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.

Link DOI | Link Google Scholar

Putnam, R.D. (2000). Bowling Alone: The Collapse and Revival of American Community. New York: Simon and Schuster.

Link DOI | Link Google Scholar

Rodríguez-Polo, R.X. (2013). Bloqueo mediático, redes sociales y malestar ciudadano. Para entender el movimiento español del 15-M. Palabra Clave 16 (1), 45-68. doi: http://dx.doi.org/10.5294/pacla.2013.16.1.2

Link DOI | Link Google Scholar

Shi, R., Messaris, P., & Cappella, J.N. (2014). Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements. Journal of Computer-Mediated Communication, 19(4), 975–990. doi: http://dx.doi.org/10.1111/jcc4.12057

Link DOI | Link Google Scholar

Short, J., Williams, E., & Christie, B. (1976). The Social Psychology of Telecommunications. London: John Wiley.

Link Google Scholar

Sparks, J.R., Areni, C.S., & Cox, K.C. (1998). An Investigation of the Effects of Language Style and Communication Modality on Persuasion. Communication Monographs, 64(2), 108-125. doi: http://dx.doi.org/ 10.1080/03637759809376440

Link DOI | Link Google Scholar

Sudweeks, S., Gudykunst, W.B., Ting-Tommey, S., & Nishida, T. (1990). Developmental Themes in Japanese-North American Interpersonal Relationships. International Journal of Intercultural Relations, 14(2), 207-233. doi: http://dx.doi.org/10.1016/0147-1767(90)90006-I

Link DOI | Link Google Scholar

Thomson, R., & Murachver, T. (2001). Predicting Gender from Electronic Discourse. British Journal of Social Psychology, 40, 193-208. doi: http://dx.doi.org/10.1348/014466601164812

Link DOI | Link Google Scholar

Valenzuela, S., Park, N., & Kee, K.F. (2009). Is There Social Capital in a Social Network Site? Facebook Use and College Students' Life Satisfaction, Trust, and Participation. Journal of Computer-Mediated Communication, 14(4), 875-901. doi: http://dx.doi.org/10.1111/j.1083-6101.2009.01474.x

Link DOI | Link Google Scholar

Verba, S., Schlozman, K.L., & Brady, H.E. (1995). Voice and Equality: Civic Voluntarism in American politics. Cambridge, MA: Harvard University Press.

Link Google Scholar

Walther, J. (1996). Computer-mediated Communication: Impersonal, Interpersonal, and Hyperpersonal Interaction. Communication Research, 23(1), 3-43. doi: http://dx.doi.org/10.1177/009365096023001001

Link DOI | Link Google Scholar

Walther, J.B. (1992). Interpersonal Effects in Computer-mediated Interaction: A Relational Perspective. Communication Research, 19(1), 52-90. doi: http://dx.doi.org/10.1177/009365092019001003

Link DOI | Link Google Scholar

Walther, J.B., Van-Der-Heide, B., Kim, S.Y., Westerman, D., & Tong, S.T. (2008). The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep? Human Communication Research, 34, 28-49. doi: http://dx.doi.org/10.1111/j.1468-2958.2007.00312.x

Link DOI | Link Google Scholar

Westerman, D., Spence, P.R., & Van-Der-Heide, B. (2013). Social Media as Information Source: Recency of Updates and Credibility of Information. Journal of Computer-Mediated Communication, 19(2), 171-183. doi: http://doi.org/10.1111/jcc4.12041

Link DOI | Link Google Scholar

Xiao, R., & Tao, H. (2007). A Corpus-based Sociolinguistic Study of Amplifiers in British English. Sociolinguistic Studies, 1(2), 241-273. doi: http://dx.doi.org/10.1558/sols.v1i2.241

Link DOI | Link Google Scholar

Zhou, L., Burgoon, J.K., Zhang, D., & Nunamaker, J.F. (2004). Language Dominance in Interpersonal Deception in Computer-mediated Communication. Computers in Human Behavior, 20(3), 381-402. doi: http://dx.doi.org/10.1016/S0747-5632(03)00051-7

Link DOI | Link Google Scholar

Fundref

This work has no financial support

Crossmark

Technical information

Received: 06-10-2015

Revised: 02-11-2015

Accepted: 23-11-2015

OnlineFirst: 15-02-2016

Publication date: 01-04-2016

Article revision time: 27 days | Average time revision issue 47: 35 days

Article acceptance time: 48 days | Average time of acceptance issue 47: 62 days

Preprint editing time: 133 days | Average editing time preprint issue 47: 147 days

Article editing time: 178 days | Average editing time issue 47: 192 days

Metrics

Metrics of this article

Views: 38951

Abstract readings: 30962

PDF downloads: 7989

Full metrics of Comunicar 47

Views: 475665

Abstract readings: 365252

PDF downloads: 110413

Cited by

Cites in Web of Science

Bautista-Ortuno, R; Castro-Toledo, FJ; (...); Rodriguez-Gomez, N. May I offend you?" An experimental study on perceived offensiveness in online violent communication and hate speech INTERNATIONAL E-JOURNAL OF CRIMINAL SCIENCES, 2018.

Link Google Scholar

Cabezuelo Lorenzo, Francisco; Luis Manfredi, Juan. Post-Truth, fake-news and political agenda in Trump's speech on Twitter HISTORIA Y COMUNICACION SOCIAL, 2019.

https://doi.org/10.5209/hics.66291

Garrido Cabezas, Norman; . DEMOCRATIC PARTICIPATION THROUGH ICT: THE PROTOTYPIC CASE OF JUN COMUNICAR, 2018.

https://doi.org/#EANF#

Colomo Magana, Ernesto; Aguilar Cuesta, Yangel Ignacio; . What kind of teacher values the current society? Social vision of the figure's teacher through Twitter BORDON-REVISTA DE PEDAGOGIA, 2019.

https://doi.org/10.13042/Bordon.2019.70310

Bernardez Rodal, Asuncion; Padilla Castillo, Graciela; Sosa Sanchez, Roxana Popelka; . From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest CATALAN JOURNAL OF COMMUNICATION & CULTURAL STUDIES, 2019.

https://doi.org/10.1386/cjcs.11.1.23_1

Moragas-Fernandez, Carlota M.; Grau-Masot, Josep-Maria; Capdevila-Gomez, Arantxa. Constructing influence on Twitter facing the announcement of the Referendum Law in Catalonia PROFESIONAL DE LA INFORMACION, 2019.

https://doi.org/10.3145/epi.2019.may.20

Catalina-Garcia, Beatriz; Garcia-Jimenez, Antonio; Menor Sendra, Juan; . Social and political engagement of university students in the digital sphere: Social network uses for citizen participation ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2019.

https://doi.org/10.5565/rev/analisi.3179

Colomo Magana, Ernesto; Aguilar Cuesta, Angel Ignacio; Ruiz Palmero, Julio; . #DiaMundialDelDocente: social perception of the figure of the lecturer in Spain through Twitter EDMETIC, 2020.

https://doi.org/10.21071/edmetic.v9i2.12293

Hershkovitz, Arnon; Hayat, Zack;. The role of tie strength in assessing credibility of scientific content on facebook TECHNOLOGY IN SOCIETY , 2020.

https://doi.org/10.1016/j.techsoc.2020.101261

Cancel, DRF; Molina, OE and Yanes, ND. Social networks: a socio-educational vision. Systematic review REVISTA FUENTES, 2021.

https://doi.org/10.12795/revistafuentes.2021.v23.i1.11947

Antonio Conde, Manuel; Prada-Espinel, Oscar A.; Pullaguari-Zaruma, Kevin P.; . Pre-covid goverment communication of spanish-speaking presidents on Twitter ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2021.

https://doi.org/10.17163/uni.n34.2021.03

Rodriguez-Estrada, Alejandra; Muniz, Carlos; Echeverria, Martin;. Relationship between online and offline political participation in sub-national campaigns CUADERNOS INFO , 2020.

https://doi.org/10.7764/cdi.46.1712

Huang, Lei Vincent; Yeo, Tien Ee Dominic. Tweeting #Leaders Social media communication and retweetability of Fortune 1000 chief executive officers on Twitter INTERNET RESEARCH, 2018.

https://doi.org/10.1108/IntR-08-2016-0248

Moreno-Mercado, JM; Garcia-Marin, J and Luengo, OG. Armed conflicts and the construction of narratives on Twitter. The case of the war between Armenia andAzerbaijan REVISTA ESPANOLA DE CIENCIA POLITICA-RECP, 2022.

https://doi.org/10.21308/recp.59.04

Chen, J; Fan, WJ; (...); Liu, ZL. Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources MARKETING LETTERS, 2021.

https://doi.org/10.1007/s11002-021-09602-7

Tahir, ZAM; Abdullah, Z; (...); Alsagoff, SA. Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH, 2021.

Link Google Scholar

Besalu, R; Pont-Sorribes, C and Marti, A. Perceived Credibility of Tweets by Opinion Leaders During the COVID-19 Pandemic in Spain INTERNATIONAL JOURNAL OF COMMUNICATION, 2021.

Link Google Scholar

Cites in Scopus

Hershkovitz, A., Hayat, Z. . The role of tie strength in assessing credibility of scientific content on facebook), Technology in Society, .

https://doi.org/10.1016/j.techsoc.2020.101261

Rodal, A.B., Castillo, G.P., Sánchez, R.P.S.. From action art to artivism on instagram: Relocation, instantaneity for a new geography of protest), Catalan Journal of Communication and Cultural Studies, .

https://doi.org/10.1386/cjcs.11.1.23_1

Sánchez-Blanco, C., León, B.. The creation, continuity of an environmental community of volunteers through cross media communication [Creación y mantenimiento de una comunidad de voluntarios medioambientales a través de una comunicación cross-media]), Estudios Sobre el Mensaje Periodistico, .

https://doi.org/10.5209/esmp.64826

Lorenzo, F.C., Manfredi, J.L. . Post-Truth, fake-news and political agenda in Trump’s speech on Twitter | [Posverdad, fake-news y agenda política en el discurso de Trump en Twitter]), Historia y Comunicacion Social, .

https://doi.org/10.5209/hics.66291

Catalina-García, B., García-Jiménez, A., Sendra, J.M.. Social, political engagement of university students in the digital sphere: Social network uses for citizen participation), Analisi, .

https://doi.org/10.5565/REV/ANALISI.3179

Magaña, E.C., Cuesta, Á.I.A. . What kind of teacher values the current society? Social vision of the figure's teacher through twitter | [Quel type d’enseignant privilege la societé actuelle? Le regard social de l’enseignant sur twitter]), Bordon. Revista de Pedagogia, .

https://doi.org/10.13042/Bordon.2019.70310

Cabezas, N.G.. Democratic participation through ICT: The prototypic case of Jun [Participación democrática a través de las TIC: El prototípico caso de Jun]), Interciencia, .

Link Google Scholar

Hernández, I.N.R., Pérez-Marín, M., Puente, S.M.. The agenda setting on facebook: Plebiscite campaign for peace in Colombia [La agenda setting en la red social Facebook: Campaña del plebiscito por la paz en Colombia]), Kepes, .

https://doi.org/10.17151/kepes.2018.15.17.5

Huang, L.V., Yeo, T.E.D.. Tweeting #Leaders: Social media communication, retweetability of Fortune 1000 chief executive officers on Twitter), Internet Research, .

https://doi.org/10.1108/IntR-08-2016-0248

Moragas-Fernández, C.M., Grau-Masot, J.-M., Capdevila-Gómez, A. . Constructing influence on twitter facing the announcement of the referendum law in catalonia | [Articulación de la influencia en twitter ante el anuncio de la ley del referéndum en cataluña]), Profesional de la Informacion, .

https://doi.org/10.3145/epi.2019.may.20

Rodríguez-Estrada, A., Muñiz, C., Echeverriá, M. . Relationship between online and offline political participation in sub-national campaigns | [Relación de la participación política online y offline en el contexto de campanãs subnacionales]), Cuadernos.info, .

https://doi.org/10.7764/cdi.46.1712

Fuentes Cancell, D.R., Molina, O.E., Yanes, N.D. . Social networks: A socio-educational vision. Systematic review | [Las redes sociales digitales: Una valoración socioeducativa. Revisión sistemática]), Revista Fuentes, .

https://doi.org/10.12795/REVISTAFUENTES.2021.V23.I1.11947

Aboh, S.C., Ezeudo, O.C. . Interactions on facebook and twitter: A communicative action perspective), Theory and Practice in Language Studies, .

https://doi.org/10.17507/tpls.1011.02

Besalú, R., Pont-Sorribes, C., Martí1, A. . Perceived Credibility of Tweets by Opinion Leaders During the COVID-19 Pandemic in Spain), International Journal of Communication, .

Link Google Scholar

Chen, J., Fan, W., Wei, J., Liu, Z.. Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources), Marketing Letters, .

https://doi.org/10.1007/s11002-021-09602-7

Moreno-Mercado, J.M., García-Marín, J., Luengo, Ó.G.. Armed conflicts and the construction of narratives on Twitter. The case of the war between Armenia and Azerbaijan), Revista Espanola de Ciencia Politica, .

https://doi.org/10.21308/recp.59.04

Cabrera-Gala, R. . Research in the field of communication in Mexico: Topics, findings, and opportunity areas, the first step to develop research plans), Cases on Developing Effective Research Plans for Communications and Information Science, .

https://doi.org/10.4018/978-1-6684-4523-5.ch009

Tahir, Z.A.M., Abdullah, Z., Hasan, N.A.M., Alsagoff, S.A.. Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies), SEARCH Journal of Media and Communication Research, .

Link Google Scholar

Cites in Google Scholar

Wolf, M. J., Miller, K., & Grodzinsky, F. S. (2017). Why we should have seen that coming: comments on Microsoft's tay experiment, and wider implications. ACM SIGCAS Computers and Society, 47(3), 54-64.

https://dl.acm.org/citation.cfm?id=3144598

Huang, L. V., & Yeo, T. E. D. (2018). Tweeting# Leaders: Social media communication and retweetability of fortune 1000 chief executive officers on Twitter. Internet Research, 28(1), 123-142.

https://www.emeraldinsight.com/doi/abs/10.1108/IntR-08-2016-0248

Miller, K. W., Wolf, M. J., & Grodzinsky, F. S. (2017). Why we should have seen that coming. ORBIT Journal, 1(2).

https://orbit-rri.org/ojs/index.php/orbit/article/view/49

Miller, K. W., Wolf, M. J., & Grodzinsky, F. S. (2017). Why we should have seen that coming: comments on microsoft’s Tay “Experiment,” and wider implications.

https://digitalcommons.sacredheart.edu/computersci_fac/103/

Cabezas, N. G. (2018). Participación democrática a través de las TIC: El prototípico caso de Jun. Interciencia, 43(6), 441-448.

https://www.redalyc.org/pdf/339/Resumenes/Resumen_33957447007_1.pdf

Losey, K. M. (2017). TWITTER AND US POLITICIANS: STYLE AND SUBSTANCE. Studia Universitatis Babes-Bolyai-Ephemerides, 62(2), 29-43.

https://www.ceeol.com/search/article-detail?id=711931

Bernárdez Rodal, A., Padilla Castillo, G., & Sosa Sánchez, R. P. (2019). From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest. Catalan Journal of Communication & Cultural Studies, 11(1), 23-37.

https://www.ingentaconnect.com/content/intellect/cjcs/2019/00000011/00000001/art00002

Adanan, F., & Sualman, I. (2018). Twitter as a Tool for Malaysian Leaders in Building Credibility and Trust Among Young Voters. Journal of Media and Information Warfare Vol, 11, 1-28.

https://jmiw.uitm.edu.my/images/Journal/v11chapter1.pdf

Ortuño, R. B., Toledo, F. J. C., García, J. O. P., & Gómez, N. R. (2018). " May I offend you?" An experimental study on perceived offensiveness in online violent communication and hate speech. International e-journal of criminal sciences, (12), 2.

https://dialnet.unirioja.es/servlet/articulo?codigo=6483014

Castiblanco González, P. T. (2018). Estilo y contenido lingüístico de conversaciones en Twitter® durante un proceso de transición a la paz.

https://repository.ucatolica.edu.co/handle/10983/19060

Dolores, C., & Giler, M. (2016). Plan de comunicación alternativa para incrementar el nivel de visitas y apoyo económico al hogar geriátrico fundación esteban quirola.

http://repositorio.utmachala.edu.ec/handle/48000/8848

Lucio, A. NUEVOS ENFOQUES DE LA INVESTIGACIÓN SOBRE CREDIBILIDAD EN REDES Y MEDIOS SOCIALES. Tendencias de investigación en comunicación.

...

Ríos Hernández, I. N., Pérez-Marín, M., & Puente, S. M. (2018). La agenda setting en la red social Facebook: campaña del plebiscito por la paz en Colombia. Kepes, 15(17).

...

Moragas-Fernández, C. M., Grau-Masot, J. M., & Capdevila-Gómez, A. Articulación de la influencia en Twitter ante el anuncio de la Ley del referéndum en Cataluña. El Profesional de la Información, 28(3).

https://recyt.fecyt.es/index.php/EPI/article/view/epi.2019.may.20

Fuentes, A. Y. P. REDES SOCIALES EN LA ESCUELA OFICIAL DE IDIOMAS: PROPUESTA EDUCATIVA. LIBRO DE ACTAS.

...

Matiushkov Badia, T. (2018). Las narrativas de Twitter sobre violencia machista.

https://ddd.uab.cat/record/199398

Catalina-García, B., García-Jiménez, A., & Sendra, J. M. (2019). Social and political engagement of university students in the digital sphere: Social network uses for citizen participation. Anàlisi, (60), 25-41.

https://analisi.cat/article/view/v60-catalina-garcia-menor

Download

Alternative metrics

How to cite

Alvídrez, S., & Franco-Rodríguez, O. (2016). Powerful communication style on Twitter: Effects on credibility and civic participation. [Estilo comunicativo súbito en Twitter: Efectos sobre la credibilidad y la participación cívica]. Comunicar, 47, 89-97. https://doi.org/10.3916/C47-2016-09

Share

           

Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul United Kingdom

Administration

Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X