关键词
社交网络，视听媒介，观众，参与性文化，知识建立，跨文化性，非正式学习，谈话分析
摘要
对西方多媒体平台，如YouTube，的研究既多产又跨学科，而亚洲的平台却不为人所知。“danmaku”或“弹幕”，是日本和中国的一种流行视觉系统，我们从青少年和跨文化两方面分析来对亚洲平台作了一番探究。这个技术可以对影像插入动态的和切合上下文的评论，并有几种排版选项。根据取自一个有着百万级用户的影迷平台上对《时间管理局》的1,590个评论资料，我们分析了最能引起中国粉丝兴趣的话题。我们结合了内容分析和多模式讨论分析（电视系列，亚洲平台和用户评论），内容分析以最大介入（n>6）的方式对这些类别合并使用了编码与计数技巧。结果显示，用户对影片类型（时间旅行），角色，剧情，特别的社会文化类容和西班牙语最感兴趣。他们的讨论提到了跨文化性的问题，有些在中国是禁忌的话题，和亚洲粉丝文化。我们的研究说明了在亚洲社交媒体中参与、交流和学习的潜力，为媒体与数码文化领域作出了有意思的新颖的贡献，并对通过流行文化来促进获得跨文化能力提出了各种建议。
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技术信息
收到: 13-05-2018
修订: 05-07-2018
公认: 01-08-2018
OnlineFirst: 15-11-2018
发布日期: 01-01-2019
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Zhang, L., & Cassany, D. (2019). The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’. [El fenómeno «danmu» y la participación mediática: Comprensión intercultural y aprendizaje de lenguas a través de «El Ministerio del Tiempo»]. Comunicar, 58, 19-29. https://doi.org/10.3916/C58-2019-02
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