关键词

阅读，阅读习惯，数码媒体，阅读目的，大学生，谷歌，古腾堡，多形态

摘要

了解不同年龄及教育水平读者的阅读习惯，以及他们对阅读材料消费的看法，一直都属于公众利益。最近，研究人员对数码文本给予了更多关注。尽管有报道称在发表的研究中这种话题有所进展，处于大学和职业人士水平的读者行为和观点的信息却仍不完整。本研究描述了两个专业领域的（人类科学和经济商业科学）大学生自我报告的关于纸媒阅读和数码媒体阅读的阅读行为，这些阅读有三个目的：学术目的，娱乐，和信息查找。研究结果揭示，读者的偏好因此三种目的的不同而不同。这些读者报告称他们使用不同的媒体，但对纸媒有明显的偏好；他们还报告说他们的认知处理也是有所不同的（记忆，理解，和学习），而他们所属学科对其偏好并无根本性影响。这一切引导我们得出结论：目前存在着一个处于过渡期的世代，“古腾堡 – 谷歌”世代，他们仍然承认纸媒关联，尤其是在抱学术目的的情况下。

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技术信息

收到: 31-05-2018

修订: 21-06-2018

公认: 01-08-2018

OnlineFirst: 15-11-2018

发布日期: 01-01-2019

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Parodi, G., Moreno-de-León, T., Julio, C., & Burdiles, G. (2019). Google or Gutenberg Generation: Chilean university students’ reading habits and reading purposes. [Generación Google o Generación Gutenberg: Hábitos y propósitos de lectura en estudiantes universitarios chilenos]. Comunicar, 58, 85-94. https://doi.org/10.3916/C58-2019-08

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