关键词

受众，新闻消费，焦点组，年轻成人，移动媒体，定性方法，隐私，网络广告

摘要

这个研究着眼于描绘年轻成人与新闻的互动方式以及他们的消费是如何受广告及个人数据共享所影响的。我们把“西班牙2018年数码新闻报道”这个问卷调查用作主要信息来源，这是个由2,023名因特网用户组成的全国性小组参加的数码媒体消费问卷调查。这些用户中，有293名25岁～34岁的年轻人属于千禧年世代。我们通过一个定性式研究完成了这个报告的数据收集，研究中，我们安排了两个焦点小组，他们都是处于该年龄档的住在纳瓦拉的人。论文得出结论，年轻成人基本上都对新闻感兴趣，但主要都通过移动设备来获取。当内容对他们产生直接影响时，兴趣就增强，不过，有共鸣的话题也能达到同样效果。另一方面，他们熟悉的背景和社会常规塑造着他们接受信息的方式。年轻成人依然利用传统媒体，尽管他们认为传统媒体在意识形态上是带有偏见的。广告是惹人心烦的东西，不过，他们普遍不知道或根本不想去使用广告阻隔程序。最后，他们对个性化服务的观点是负面的，但如果媒体能给他们获取新闻的便利，他们倾向于向媒体交出个人数据。

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技术信息

收到: 28-08-2018

修订: 07-11-2018

公认: 28-11-2018

OnlineFirst: 15-02-2019

发布日期: 01-04-2019

文章修改时间: 71 天 | 期刊编号的平均时间修订 59: 48 天

文章接受时间: 92 天 | 期刊编号的平均接受时间 59: 98 天

预印本编辑时间: 171 天 | 期刊编号的平均编辑时间预印 59: 178 天

文章编辑时间: 216 天 | 期刊编号的平均编辑时间 59: 223 天

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Kong, Q., Lai-Ku, K. Y., Deng, L., & Yan-Au, A. C. (2021). Motivation and perception of Hong Kong university students about social media news. Comunicar, 29(67).

http://eprints.rclis.org/40915/

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Martínez-Costa, M., Serrano-Puche, J., Portilla Manjón, I., & Sánchez-Blanco, C. (2019). Young adults’ interaction with online news and advertising. [La interacción de los jóvenes adultos con las noticias y la publicidad online]. Comunicar, 59, 19-28. https://doi.org/10.3916/C59-2019-02

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