Palavras chave

Comunicação política, Donald Trump, análise quantitativa, infoentretenimento, aplicativos móveis, dispositivos móveis, indústria do entretenimento, Google Play

Resumo

Esta pesquisa explora a criação e a mensagem dos apps sobre Donald Trump publicadas na plataforma Google Play desde junho de 2015 até janeiro de 2018 (n=412). O interesse do estudo decorre tanto de seus objetivos como de sua metodologia. Por um lado, pretende-se detectar o perfil, motivações e propósitos dos desenvolvedores de apps sobre a figura de Donald Trump e, por outro, identificar as principais características dos discursos dos apps mais baixados. A pesquisa foi desenvolvida em duas frentes: um questionário qualitativo de perguntas abertas a desenvolvedores (n=376) e uma análise quantitativa de conteúdo da mensagem dos apps que superaram 5.000 downloads (n=117). O questionário identificou a influência da política atual nos desenvolvedores e suas motivações de matiz ideológico e econômico enquanto que a análise de conteúdo revelou a tendência e evolução dos temas, discursos e o posicionamento ideológico dos apps mais populares sobre Donald Trump. Os resultados estabelecem uma base empírica em relação à articulação da mensagem dos apps com a atualidade informativa, a influência dos conteúdos virais, os discursos hegemônicos e o papel dos desenvolvedores de novas propostas expressivas, comerciais, informativas e persuasivas na conjunção dos ecossistemas de aplicativos móveis e das campanhas políticas.

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Technical information

Recebido: 20-09-2018

Revisado: 12-11-2018

Aceite: 15-11-2018

OnlineFirst: 15-02-2019

Data de publicação: 01-04-2019

Tempo de revisão do artigo: 53 dias | Tempo médio de revisão do número 59: 48 dias

Tempo de aceitação do artigo: 56 dias | Tempo médio de aceitação do número 59: 98 dias

Tempo de edição da pré-impressão: 148 dias | Tempo médio de edição pré-impressão do número 59: 178 dias

Tempo de processamento do artigo: 193 dias | Tempo médio de processamento do número 59: 223 dias

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...

Torres, A. G., Quevedo, J. M., García, S. G., & de la Rosa, C. S. J. (2020). El coronavirus en el ecosistema de los dispositivos móviles: creadores, discursos y recepción. Revista Latina de Comunicación Social, (78), 329-358.

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...

Manfredi-Sánchez, J. L., Amado-Suárez, A., & Waisbord, S. (1988). Twitter presidencial ante la COVID-19: Entre el populismo y la política pop. Comunicar: Revista Científica de Comunicación y Educación, 29(66), 83-94.

...

Manfredi-Sánchez, J. L., Amado-Suárez, A., & Waisbord, S. Presidential Twitter in the face of COVID-19: Between populism and pop politics. Comunicar, 29(66), 83-94.

http://eprints.rclis.org/40905/

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Gómez-García, S., Gil-Torres, A., Carrillo-Vera, J., & Navarro-Sierra, N. (2019). Constructing Donald Trump: Mobile apps in the political discourse about the President of the United States. [Creando a Donald Trump: Las apps en el discurso político sobre el presidente de Estados Unidos]. Comunicar, 59, 49-59. https://doi.org/10.3916/C59-2019-05

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