Juan-Luis Manfredi-Sánchez, Universidad de Castilla-La Mancha (España)
Adriana Amado-Suárez, Universidad Argentina de la Empresa (Argentina)
Silvio Waisbord, George Washington University (Estados Unidos)
Palabras clave
Populismo, política pop, pandemia, COVID-19, comunicación política, Twitter, infoentretenimiento, emoción
Resumen
El trabajo analiza el uso de Twitter como canal de comunicación presidencialista en el periodo inicial de la COVID-19. El objetivo es conocer el manejo de cuatro presidentes (España, Argentina, México y Brasil) y analizar la tesis del presidencialismo populista en líderes en su primera mitad de mandato. El método es cualitativo y compara los mensajes de la cuenta personal de Twitter las primeras 20 semanas de 2020. Se analizan en seis categorías: polarización, conspiración, exaltación y liderazgo carismático, personalización y vida privada, emoción y sentimientos, y publicidad en medios. Los cuatro presidentes comparten rasgos populistas, pero en distinto grado o caracterización. López Obrador y Bolsonaro ofrecen un perfil más populista con apelaciones emotivas al pueblo y su acción sanitaria salvífica. En cambio, Alberto Fernández y Pedro Sánchez responden al perfil de política pop, de liderazgo mediatizado para que la prensa amplifique sus logros. Se concluye que la pandemia ha acentuado el perfil presidencialista y personalista, aun cuando no encajen en el paradigma populista. Así, Sánchez y Bolsonaro sí despliegan una estrategia de comunicación de gestión sanitaria, mientras que López Obrador y Fernández apenas prestan atención a la política sanitaria.
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Fundref
Ficha técnica
Recibido: 29-05-2020
Revisado: 11-06-2020
Aceptado: 02-07-2020
OnlineFirst: 15-11-2020
Fecha publicación: 01-01-2021
Tiempo de revisión del artículo : 13 (en días) | Media de tiempo de revisión de los manuscritos del número 66: 17 (en días)
Tiempo de aceptación del artículo: 34 (en días) | Media tiempo aceptación de los manuscritos del número 66: 51 (en días)
Tiempo de edición OnlineFirst: 172 (en días) | Media tiempo edición de los OnlineFirst del número 66: 193 (en días)
Tiempo de publicacicón final del artículo: 217 (en días) | Media tiempo de publicación final de los articulos del número 66: 238 (en días)
Métricas
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Lectura del abstract: 40331
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Métricas alternativas
Cómo citar
Manfredi-Sánchez, J., Amado-Suárez, A., & Waisbord, S. (2021). Presidential Twitter in the face of COVID-19: Between populism and pop politics. [Twitter presidencial ante la COVID-19: Entre el populismo y la política pop]. Comunicar, 66, 83-94. https://doi.org/10.3916/C66-2021-07