Palabras clave

Populismo, política pop, pandemia, COVID-19, comunicación política, Twitter, infoentretenimiento, emoción

Resumen

El trabajo analiza el uso de Twitter como canal de comunicación presidencialista en el periodo inicial de la COVID-19. El objetivo es conocer el manejo de cuatro presidentes (España, Argentina, México y Brasil) y analizar la tesis del presidencialismo populista en líderes en su primera mitad de mandato. El método es cualitativo y compara los mensajes de la cuenta personal de Twitter las primeras 20 semanas de 2020. Se analizan en seis categorías: polarización, conspiración, exaltación y liderazgo carismático, personalización y vida privada, emoción y sentimientos, y publicidad en medios. Los cuatro presidentes comparten rasgos populistas, pero en distinto grado o caracterización. López Obrador y Bolsonaro ofrecen un perfil más populista con apelaciones emotivas al pueblo y su acción sanitaria salvífica. En cambio, Alberto Fernández y Pedro Sánchez responden al perfil de política pop, de liderazgo mediatizado para que la prensa amplifique sus logros. Se concluye que la pandemia ha acentuado el perfil presidencialista y personalista, aun cuando no encajen en el paradigma populista. Así, Sánchez y Bolsonaro sí despliegan una estrategia de comunicación de gestión sanitaria, mientras que López Obrador y Fernández apenas prestan atención a la política sanitaria.

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Ficha técnica

Recibido: 29-05-2020

Revisado: 11-06-2020

Aceptado: 02-07-2020

OnlineFirst: 15-11-2020

Fecha publicación: 01-01-2021

Tiempo de revisión del artículo : 13 días | Media tiempo revisión número 66: 16 días

Tiempo de aceptación del artículo: 34 días | Media tiempo aceptación número 66: 51 días

Tiempo de edición del preprint: 172 días | Media tiempo edición número preprint 66: 193 días

Tiempo de edición del artículo: 217 días | Media tiempo edición número 66: 238 días

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Manfredi-Sánchez, J., Amado-Suárez, A., & Waisbord, S. (2021). Presidential Twitter in the face of COVID-19: Between populism and pop politics. [Twitter presidencial ante la COVID-19: Entre el populismo y la política pop]. Comunicar, 66, 83-94. https://doi.org/10.3916/C66-2021-07

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