关键词

民粹主义,流行政治,疫情,COVID-19,政治传播,推特,信息娱乐,情感。

摘要

本文分析了在COVID-19初期总统使用Twitter作为沟通渠道的情况。目的在于了解四位总统(西班牙,阿根廷,墨西哥和巴西)如何管理政治传播,并分析这些领导人在其任期前半段期间有关民粹主义的论点。该研究通过定性方法,对2020年的前20周个人推特帐户上的消息进行了比较 。我们将其分为六个类别进行分析:两极分化,阴谋,高超和超凡魅力的领导,个性化和私人生活,情绪和情感,以及媒体广告。四位总统具有民粹主义特征,但所表现的程度或特征不同。洛佩斯•奥夫拉多(López Obrador)和博尔索纳罗(Bolsonaro)更具平民主义形象,表现为对人民和医疗救治措施的情绪化诉求。取而代之的是,阿尔贝托•费尔南德斯(Alberto Fernández)和佩德罗•桑切斯(Pedro Sánchez)表现为流行政治形象,表现为调解型领导人的形象,通过发布照片和媒体消息以期获得新闻报道。本研究主要结论为,尽管在COVID-19危机期间领导人的行动不一定符合民粹主义形式,但这这场疫情加固了四位领导人的总统形象及其个人主义。 所以,桑切斯(Sánchez)和博尔索纳罗(Bolsonaro)实施了健康管理沟通策略,而洛佩斯•奥布拉多(LópezObrador)和费尔南德斯(Fernández)则很少关注健康政策。

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技术信息

收到: 29-05-2020

修订: 11-06-2020

公认: 02-07-2020

First Online: 15-11-2020

发布日期: 01-01-2021

文章修改时间: 13 天 | 期刊编号的平均时间修订 66: 16 天

文章接受时间: 34 天 | 期刊编号的平均接受时间 66: 51 天

预印本编辑时间: 172 天 | 期刊编号的平均编辑时间预印 66: 193 天

文章编辑时间: 217 天 | 期刊编号的平均编辑时间 66: 238 天

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Manfredi-Sánchez, J., Amado-Suárez, A., & Waisbord, S. (2021). Presidential Twitter in the face of COVID-19: Between populism and pop politics. [Twitter presidencial ante la COVID-19: Entre el populismo y la política pop]. Comunicar, 66, 83-94. https://doi.org/10.3916/C66-2021-07

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