Palavras chave

Populismo, política pop, pandemia, Covid-19, comunicação política, Twitter, infoentretenimento, emoção

Resumo

Este trabalho analisa o uso do Twitter como canal de comunicação presidencial no período inicial da Covid-19. O objetivo é conhecer a estratégia comunicacional de quatro presidentes (Espanha, Argentina, México e Brasil) e analisar a tese do presidencialismo populista em líderes em sua primeira metade do mandato. O método é qualitativo e compara as mensagens da conta pessoal do Twitter nas primeiras 20 semanas de 2020. São analisadas em seis categorias: polarização, conspiração, exaltação e liderança carismática, personalização e vida privada, emoção e sentimentos, e publicidade na mídia. Os quatro presidentes compartilham traços populistas, mas em diferentes níveis ou caracterização. López Obrador e Bolsonaro oferecem um perfil mais populista, com apelos emotivos ao povo e sua ação sanitária salvadora. Em contrapartida, Alberto Fernández e Pedro Sánchez respondem ao perfil de política pop, de liderança midiatizada para que a imprensa amplifique suas realizações. Conclui-se que a pandemia acentuou o perfil presidencialista e personalista, mesmo que eles não se encaixam no paradigma populista. Desse modo, Sánchez e Bolsonaro utilizam uma estratégia de comunicação de gestão sanitária, enquanto López Obrador e Fernández dão pouca atenção à política sanitária.

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Technical information

Recebido: 29-05-2020

Revisado: 11-06-2020

Aceite: 02-07-2020

First Online: 15-11-2020

Data de publicação: 01-01-2021

Tempo de revisão do artigo: 13 dias | Tempo médio de revisão do número 66: 16 dias

Tempo de aceitação do artigo: 34 dias | Tempo médio de aceitação do número 66: 51 dias

Tempo de edição da pré-impressão: 172 dias | Tempo médio de edição pré-impressão do número 66: 193 dias

Tempo de processamento do artigo: 217 dias | Tempo médio de processamento do número 66: 238 dias

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Manfredi-Sánchez, J., Amado-Suárez, A., & Waisbord, S. (2021). Presidential Twitter in the face of COVID-19: Between populism and pop politics. [Twitter presidencial ante la COVID-19: Entre el populismo y la política pop]. Comunicar, 66, 83-94. https://doi.org/10.3916/C66-2021-07

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