Ключевые слова

Популизм, поп-политика, пандемия, COVID-19, политическая коммуникация, Твиттер, информационно-развлекательные программы, эмоции.

Резюме

В данной работе анализируется использование "Твиттера" в качестве канала президентской коммуникации в первые месяцы кризиса COVID-19. Цель состоит в том, чтобы определить, как четыре недавно избранных президента (Испании, Аргентины, Мексики и Бразилии) управляли своей политической коммуникацией, и изучить тезис о том, что они прибегали к популистским посланиям в первые месяцы своего пребывания на посту. Используя качественную методологию и инструмент XL Node для сбора данных, был проведен сравнительный анализ сообщений, размещенных на их личных аккаунтах в "Твиттере" в течение первых 20 недель 2020 года и классифицированных по шести категориям: поляризация; заговор; возвышение и лидерство; персонализация и конфиденциальность; эмоции и чувства; и реклама в средствах массовой информации. Результаты показывают, что четыре президента разделяют популистские черты, но в разной степени. Лопес Обрадор и Больсонаро демонстрируют более популистский профиль, с эмоциональными призывами к людям и к их спасительным действиям в отношении реализации политики в области здравоохранения. Альберто Фернандес и Педро Санчес, напротив, больше похожи на поп-политиков, публикующих фотографии и сообщения в средствах массовой информации с целью их освещения в прессе. Оба они публикуют твиты, основанные на ценностях и исторических событиях и ориентированные на своих низовых сторонников. Главный вывод заключается в том, что пандемия усилила президентский и персоналистский профили четырех лидеров, хотя их действия во время кризиса COVID-19 не обязательно соответствовали популистской парадигме. Так, Санчес и Больсонаро осуществили коммуникационную стратегию в области управления здравоохранением, в то время как Лопес Обрадор и Фернандес уделяли мало внимания политике в области здравоохранения.

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Техническая спецификация

Получила: 29-05-2020

пересмотренный: 11-06-2020

Принятый: 02-07-2020

OnlineFirst: 15-11-2020

Дата публикации: 01-01-2021

Время пересмотра статьи: 13 дней | Среднее время пересмотра вопроса 66: 16 дней

Время принятия статьи: 34 дней | Время приема Номер 66: 51 дней

Время редактирования препринта: 172 дней | Выпуск препринта среднего времени редактирования 66: 193 дней

Время редактирования статьи: 217 дней | Среднее время редактирования журнала 66: 238 дней

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Manfredi-Sánchez, J., Amado-Suárez, A., & Waisbord, S. (2021). Presidential Twitter in the face of COVID-19: Between populism and pop politics. [Twitter presidencial ante la COVID-19: Entre el populismo y la política pop]. Comunicar, 66, 83-94. https://doi.org/10.3916/C66-2021-07

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