Palabras clave

Covid-19, memes, cultura participativa, protestas, confinamiento, sátira

Resumen

Polonia fue uno de los países golpeados por la pandemia del Covid-19 en 2020, cuyo gobierno impuso restricciones para combatir la propagación del virus. Internet y las redes sociales se convirtieron en un escape para las reacciones de las personas a estos eventos, incluido el confinamiento. Una parte de esta reacción vino en forma de creación y difusión de memes, una expresión de la cultura digital y participativa. El presente estudio tiene como objetivo analizar cómo el Covid-19 fue comunicado y narrado a través de los memes en Internet y cómo fue presentada la pandemia y los responsables de combatirla. Fueron analizados 1.763 memes de seis medios empleando un análisis de contenidos con elementos de enmarque y análisis comparativo narrativo. Los resultados muestran que los memes fueron una forma de expresión sobre la situación vivida por los polacos. La categoría más popular fue la de «prohibiciones y órdenes», aludiendo a las restricciones que frecuentemente fueron criticadas y ridiculizadas como inútiles. El personaje principal de los memes fueron los ciudadanos, frecuentemente retratados de una manera cómica como personas irresponsables en cuanto al virus y violaciones de las restricciones. También fueron presentados como víctimas de la policía y el gobierno. Además, las personas responsables de combatir la pandemia fueron retratadas como incompetentes, al imponer restricciones y sanciones excesivamente estrictas por no obedecerlas.

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Ficha técnica

Recibido: 31-08-2020

Revisado: 03-10-2020

Aceptado: 13-11-2020

OnlineFirst: 15-01-2021

Fecha publicación: 01-04-2021

Tiempo de revisión del artículo : 33 (en días) | Media de tiempo de revisión de los manuscritos del número 67: 36 (en días)

Tiempo de aceptación del artículo: 74 (en días) | Media tiempo aceptación de los manuscritos del número 67: 67 (en días)

Tiempo de edición OnlineFirst: 168 (en días) | Media tiempo edición de los OnlineFirst del número 67: 159 (en días)

Tiempo de publicacicón final del artículo: 213 (en días) | Media tiempo de publicación final de los articulos del número 67: 204 (en días)

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Norstrom, R., & Sarna, P. (2021). Internet memes in Covid-19 lockdown times in Poland. [Memes de Internet en tiempos de confinamiento por Covid-19 en Polonia]. Comunicar, 67, 75-85. https://doi.org/10.3916/C67-2021-06

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