关键词

广告,未成年人,社交网络,Instagram, YouTube,广告素养

摘要

本文介绍了一项分析未成年人对其最常用的社交网络 (youtube和Instagram) 上收到的广告信息的识别能力的研究。 研究选取了一组广告案例,测量了男孩和女孩识别广告说服意图的能力。此外还分析了他们的父母或监护人对未成年人该能力的看法。该研究对智利圣地亚哥首都市区501个家庭10至14岁之间的儿童及其父母或监护人进行了对偶问卷调查。其主要结果显示,大多数受访者(超过50%)无法辨别研究选取的在文章内容中穿插的广告。在广告和具有说服力的娱乐内容相混合且未明显归为广告类时,其识别率更低。父母眼中子女对广告说服意图的识别能力比孩子自己对该能力的自我认知更低。研究表明,根据未成年人的年龄对广告消息进行明确而清晰的标识以及广告素养可以帮助他们辨别其在社交网络上消费的内容。

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技术信息

收到: 16-09-2020

修订: 14-10-2020

公认: 16-11-2020

OnlineFirst: 15-01-2021

发布日期: 01-04-2021

文章修改时间: 28 天 | 期刊编号的平均时间修订 67: 36 天

文章接受时间: 61 天 | 期刊编号的平均接受时间 67: 67 天

预印本编辑时间: 152 天 | 期刊编号的平均编辑时间预印 67: 159 天

文章编辑时间: 197 天 | 期刊编号的平均编辑时间 67: 204 天

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对摘要的解读: 211583

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被引用

引述 Web of Science

Feijoo Fernandez, Beatriz; Fernandez Gomez, Erika; . Influential children on YouTube and Instagram: content and presence of brands during confinement CUADERNOS INFO, 2021.

https://doi.org/#EANF#

Feijoo, Beatriz; Sadaba, Charo; . The Relationship of Chilean Minors with Brands and Influencers on Social Networks JOURNAL OF ADVERTISING, 2021.

https://doi.org/10.3390/su13052822

引述 Scopus

Feijoo, B., Sádaba, C. . The relationship of chilean minors with brands and influencers on social networks), Sustainability (Switzerland), .

https://doi.org/10.3390/su13052822

Fernández, B.F., Gómez, E.F. . Influential children on YouTube and Instagram: Content and presence of brands during confinement | [Crianças influentes no YouTube e Instagram: Conteúdo e presença da marca durante o confinamento]), Cuadernos.info, .

https://doi.org/10.7764/CDI.49.27309

引述 Google Scholar

Feijoo, B., & Sádaba, C. (2021). The Relationship of Chilean Minors with Brands and Influencers on Social Networks. Sustainability, 13(5), 2822.

https://www.mdpi.com/1022530

Feijoo, B., & Sádaba, C. (2021). The Relationship of Chilean Minors with Brands and Influencers on Social Networks. Sustainability 2021, 13, 2822.

https://pdfs.semanticscholar.org/b95a/061e7546a328e0f77ff48d8f346da752f431.pdf

Feijoo, B., & Fernández-Gómez, E. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. info, (49), 300-328.

http://revistaaisthesis.uc.cl/index.php/cdi/article/view/27309

Fernández, B. F., & Gómez, E. F. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. Info, (49), 302-330.

https://scielo.conicyt.cl/pdf/cinfo/n49/0719-367X-cinfo-49-300.pdf

Feijoo Fernández, B., & Fernández Gómez, E. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. info, (49), 300-328.

https://scielo.conicyt.cl/scielo.php?pid=S0719-367X2021000200300&script=sci_arttext

Feijoo, B., & Sádaba, C. (2022). When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones.

https://reunir.unir.net/handle/123456789/12349

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Feijoo, B., Bugueño, S., Sádaba, C., & García-González, A. (2021). Parents' and children's perception on social media advertising. [La percepción de padres e hijos sobre la publicidad en redes sociales]. Comunicar, 67, 99-109. https://doi.org/10.3916/C67-2021-08

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