关键词
广告,未成年人,社交网络,Instagram, YouTube,广告素养
摘要
本文介绍了一项分析未成年人对其最常用的社交网络 (youtube和Instagram) 上收到的广告信息的识别能力的研究。 研究选取了一组广告案例,测量了男孩和女孩识别广告说服意图的能力。此外还分析了他们的父母或监护人对未成年人该能力的看法。该研究对智利圣地亚哥首都市区501个家庭10至14岁之间的儿童及其父母或监护人进行了对偶问卷调查。其主要结果显示,大多数受访者(超过50%)无法辨别研究选取的在文章内容中穿插的广告。在广告和具有说服力的娱乐内容相混合且未明显归为广告类时,其识别率更低。父母眼中子女对广告说服意图的识别能力比孩子自己对该能力的自我认知更低。研究表明,根据未成年人的年龄对广告消息进行明确而清晰的标识以及广告素养可以帮助他们辨别其在社交网络上消费的内容。
参考资料
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
CONAR (Ed.) (2018). Chilean code of advertising ethics, 6.0 version. https://bit.ly/2Ho2qIt
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Feijoo, B., & García, A. (2019). Children attitude faced with the advertising they receive through their mobile devices. adComunica, 18, 199-218. https://bit.ly/3pOGmbm
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
IAB Spain (Ed.) (2020). Social networks annual study. https://bit.ly/2RuxZSn
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Tziortzi, A. (2009). The perceived effects of food advertising on children in Cyprus. [Unpublished doctoral dissertation]. University of Sheffield.
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
Link DOI | Link Google Scholar
VTR (Ed.) (2019). Digital Radiography 2019. https://bit.ly/3kowlxU
Link DOI | Link Google Scholar
Fundref
技术信息
收到: 16-09-2020
修订: 14-10-2020
公认: 16-11-2020
OnlineFirst: 15-01-2021
发布日期: 01-04-2021
文章修改时间: 28 天 | 期刊编号的平均时间修订 67: 36 天
文章接受时间: 61 天 | 期刊编号的平均接受时间 67: 67 天
预印本编辑时间: 152 天 | 期刊编号的平均编辑时间预印 67: 159 天
文章编辑时间: 197 天 | 期刊编号的平均编辑时间 67: 204 天
度量
这篇文章的度量
浏览次数: 35306
对摘要的解读: 32167
PDF下载: 3139
的全部指标 67
浏览次数: 382338
对摘要的解读: 332033
PDF下载: 50305
被引用
引述 Web of Science
Feijoo Fernandez, Beatriz; Fernandez Gomez, Erika; . Influential children on YouTube and Instagram: content and presence of brands during confinement CUADERNOS INFO, 2021.
Feijoo, Beatriz; Sadaba, Charo; . The Relationship of Chilean Minors with Brands and Influencers on Social Networks JOURNAL OF ADVERTISING, 2021.
https://doi.org/10.3390/su13052822
Feijoo, B and Sadaba, C. When Ads Become Invisible: Minors' Advertising Literacy While Using Mobile Phones MEDIA AND COMMUNICATION, 2020.
https://doi.org/10.17645/mac.v10i1.4720
Salcines-Talledo, I; Ramirez-Garcia, A and Gonzalez-Fernandez, N. Knowledge and behavior of Spanish parents in Social Networks in relation to children. Design and application of a questionnaire DIGITAL EDUCATION REVIEW, 2022.
Feijoo, B and Sadaba, C. TAILORED ADVERTISING: IMPACT OF SOCIO-DEMOGRAPHIC VARIABLES ON COMMERCIAL CONTENT TO WHICH MINORS ARE EXPOSED VIA MOBILE Index.comunicacion, 2022.
https://doi.org/10.33732/ixc/12/02Public
Bolas, AL; Placer, PN; (...); Fernandez, BF. ENCOURAGEMENT TO THE CONSUMPTION OF TOYS THROUGH CHILD YOUTUBERS. A CASE STUDY INDEX COMUNICACION, 2022.
https://doi.org/10.33732/ixc/12/02Incita
Feijoo, B; Lopez-Martinez, A and Nunez-Gomez, P. Body and diet as sales pitches: Spanish teenagers' perceptions about influencers' impact on ideal physical appearance Profesional de la Informacion, 2022.
https://doi.org/10.3145/epi.2022.jul.12
Vizcaino-Verdu, A; De-Casas-Moreno, P and Jaramillo-Dent, D. Thanks for joining our life: Intimacy as performativity on YouTube parenting vlogs Profesional de la Informacion, 2022.
https://doi.org/10.3145/epi.2022.jul.07
Feijoo, B; Sadaba, C and Segarra-Saavedra, J. Viral challenges as a digital entertainment phenomenon among children. Perceptions, motivations and critical skills of minors COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION, 2023.
https://doi.org/10.1515/commun-2022-0044
Durazo, LDZ; Fernandez, BF and Chalezquer, CS. Analysis of the ability of minors in Spain to recognize commercial content published by influencers REVISTA DE COMUNICACION-PERU, 2022.
引述 Scopus
Feijoo, B., Sádaba, C. . The relationship of chilean minors with brands and influencers on social networks), Sustainability (Switzerland), .
https://doi.org/10.3390/su13052822
Fernández, B.F., Gómez, E.F. . Influential children on YouTube and Instagram: Content and presence of brands during confinement | [Crianças influentes no YouTube e Instagram: Conteúdo e presença da marca durante o confinamento]), Cuadernos.info, .
https://doi.org/10.7764/CDI.49.27309
Feijoo, Beatriz; Sádaba, Charo. When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones), Media and Communication, .
https://doi.org/10.17645/mac.v10i1.4720
Feijoo, B., Sádaba, C. . TAILORED ADVERTISING: IMPACT OF SOCIO-DEMOGRAPHIC VARIABLES ON COMMERCIAL CONTENT TO WHICH MINORS ARE EXPOSED VIA MOBILE), Index.comunicacion, .
https://doi.org/10.33732/ixc/12/02Public
Bolás, A.L., Placer, P.N., Elizaincín, A.V., Fernández, B.F.. ENCOURAGEMENT TO THE CONSUMPTION OF TOYS THROUGH CHILD YOUTUBERS. A CASE STUDY), Index.comunicacion, .
https://doi.org/10.33732/ixc/12/02Incita
Feijoo, B., López-Martínez, A., Núñez-Gómez, P.. Body and diet as sales pitches: Spanish teenagers’ perceptions about influencers’ impact on ideal physical appearance), Profesional de la Informacion, .
https://doi.org/10.3145/epi.2022.jul.12
Vizcaíno-Verdú, A., De-Casas-moreno, P., Jaramillo-Dent, D. . Thanks for joining our life: Intimacy as performativity on YouTube parenting vlogs), Profesional de la Informacion, .
https://doi.org/10.3145/epi.2022.jul.07
Salcines-Talledo, I., Ramírez-García, A., González-Fernández, N. . Knowledge and behavior of Spanish parents in Social Networks in relation to children. Design and application of a questionnaire), Digital Education Review, .
https://doi.org/10.1344/DER.2022.41.158-175
Durazo, Z.L.D., Fernández, F.B., Chalezquer, S.C.. Analysis of the ability of minors in Spain to recognize commercial content published by influencers), Revista de Comunicacion, .
https://doi.org/10.26441/RC21.2-2022-A15
Feijoo, B., Sádaba, C., Segarra-Saavedra, J.. Viral challenges as a digital entertainment phenomenon among children. Perceptions, motivations and critical skills of minors), Communications, .
https://doi.org/10.1515/commun-2022-0044
Marfil-Carmo, R., Morales-Caruncho, X., Chacón-Gordillo, P.. Children’s advertising in the Arts and Media Education of future teachers. Educational experience based on visual analysis and creation), Human Review. International Humanities Review , .
引述 Google Scholar
Feijoo, B., & Sádaba, C. (2021). The Relationship of Chilean Minors with Brands and Influencers on Social Networks. Sustainability, 13(5), 2822.
Feijoo, B., & Sádaba, C. (2021). The Relationship of Chilean Minors with Brands and Influencers on Social Networks. Sustainability 2021, 13, 2822.
https://www.mdpi.com/2071-1050/13/5/2822/pdf?version=1615186480
Feijoo, B., & Fernández-Gómez, E. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. info, (49), 300-328.
http://revistaaisthesis.uc.cl/index.php/cdi/article/view/27309
Fernández, B. F., & Gómez, E. F. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. Info, (49), 302-330.
https://scielo.conicyt.cl/pdf/cinfo/n49/0719-367X-cinfo-49-300.pdf
Figueroa Artunduaga, A. S., Bermeo Arciniegas, D. L., & León Morales, E. G. Uso de redes sociales digitales, finalidades y mediación parental entre los adolescentes de colegios públicos y privados del municipio de Pitalito y del Municipio de Neiva entre los 13 y 17 años de edad, en el departamento del Huila (Master's thesis, Universidad de La Sabana).
https://intellectum.unisabana.edu.co/handle/10818/50419
Feijoo Fernández, B., & Fernández Gómez, E. (2021). Niños y niñas influyentes en YouTube e Instagram: contenidos y presencia de marcas durante el confinamiento. Cuadernos. info, (49), 300-328.
https://www.scielo.cl/scielo.php?pid=S0719-367X2021000200300&script=sci_arttext&tlng=pt
Feijoo, B., & Sádaba, C. (2022). When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones.
https://reunir.unir.net/handle/123456789/12349
Vizcaíno-Verdú, A., De-Casas-Moreno, P., & Jaramillo-Dent, D. (2022). Thanks for joining our life: Intimacy as performativity on YouTube parenting vlogs. Profesional de la información, 31(4).
https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86901
Talledo, I. S., García, A. R., & González-Fernández, N. (2022). Conocimiento y comportamiento de progenitores españoles en Redes Sociales en relación a los menores. Diseño y aplicación de un cuestionario. Digital Education Review, (41), 158-175.
https://dialnet.unirioja.es/servlet/articulo?codigo=8526070
Feijoo, B., & Sádaba, C. (2022). Publicidad a medida. Impacto de las variables sociodemográficas en los contenidos comerciales que los menores reciben en el móvil.
https://burjcdigital.urjc.es/handle/10115/19698
López Bolás, A., Neira Placer, P., Visiers Elizaincín, A., & Feijoó Fernández, B. (2022). Incitación al consumo de juguetes a través de ‘youtubers’ infantiles. Estudio de caso.
https://burjcdigital.urjc.es/handle/10115/19699
Caro, L. C. (2021). Influencers y publicidad encubierta en las redes sociales. IUS ET SCIENTIA, 7(2), 7-28.
https://revistascientificas.us.es/index.php/ies/article/view/18055
Feijoo, B., & Sádaba, C. TAILORED ADVERTISING: IMPACT OF SOCIO-DEMOGRAPHIC VARIABLES ON COMMERCIAL CONTENT TO WHICH MINORS ARE EXPOSED VIA MOBILE.
Spies, C. (2022). The Impact of Embedded Influencer Advertising on YouTube and TikTok on Preteen Children: Investigating Parental Awareness (Doctoral dissertation, The IIE).
https://iiespace.iie.ac.za/handle/11622/688
Affooni, A., & Hamdan, A. (2022). The Relationship Between Food E-Advertising and Children’s Obesity in Bahrain. In Future of Organizations and Work After the 4th Industrial Revolution (pp. 231-247). Springer, Cham.
https://link.springer.com/chapter/10.1007/978-3-030-99000-8_13
Feijoo, B., López-Martínez, A., & Núñez-Gómez, P. Body and diet as sales pitches: Spanish teenagers’ perceptions about influencers’ impact on ideal physical appearance.
https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/86882/63189
替代指标
如何引用
Feijoo, B., Bugueño, S., Sádaba, C., & García-González, A. (2021). Parents' and children's perception on social media advertising. [La percepción de padres e hijos sobre la publicidad en redes sociales]. Comunicar, 67, 99-109. https://doi.org/10.3916/C67-2021-08