关键词

迷思,网络梗,行动主义,可持续性,Instagram,网红

摘要

在政治行动主义和霸权力量的公关实践和策略中, 对图像的使用其中一部分。近来,和图像有关的课题被纳入对社会运动的研究中,突出了视觉行动主义在社交网络及其新叙事形式中的重要性。但是未对这些视觉叙事和迷思结构与它们如何影响社会变革之间的关系做深入探讨。在本文中,我们将分析网络梗的图片在社交网络中环境行动主义中的作用,以及我们如何从人类学角度将其理解为迷思或叙事,以提出一个在这个世界上去感知,理解,判断和行动的模式。本文基于一项正在进行中的对Instagram上的“环保网红”的研究,分析环保网络梗及其在“之前”和“之后”之间形成二元对立的特征。这种对比建立了一个暂时性的叙事和对未来的预测,其中包括一个因果关系和对我们在世界上所作所为的道德评估。文章指出,就环保网络梗而言,对迷思的研究有助于我们理解其在表达宇宙,社会和个人秩序时的作用,因为它使人类行为与宇宙秩序协调一致,同时将宇宙秩序的图像投射到人类经历的层次上。

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技术信息

收到: 27-12-2020

修订: 04-02-2021

公认: 15-02-2021

OnlineFirst: 15-04-2021

发布日期: 01-07-2021

文章修改时间: 39 天 | 期刊编号的平均时间修订 68: 37 天

文章接受时间: 50 天 | 期刊编号的平均接受时间 68: 78 天

预印本编辑时间: 140 天 | 期刊编号的平均编辑时间预印 68: 168 天

文章编辑时间: 185 天 | 期刊编号的平均编辑时间 68: 213 天

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被引用

引述 Web of Science

San Cornelio, Gemma; Ardevol, Elisenda; Martorell, Sandra; . Lifestyle, activism and consumption in environmental influencers on Instagram OBRA DIGITAL-REVISTA DE COMUNICACION, 2021.

https://doi.org/10.25029/od.2021.326.21

引述 Scopus

Silva, M.A., Neira, C.C. . Call for protest through instagram: A socio-cognitive analysis of discursive strategies in the context of the social movement in chile (2019-2020) | [Convocatoria de protesta a través de instagram: Análisis socio-cognitivo de estrategias discursivas en el contexto del movimiento social en chile (2019-2020)]), Revista Latina de Comunicacion Social, .

https://doi.org/10.4185/RLCS-2021-1524

引述 Google Scholar

San Cornelio, G., Ardèvol, E., & Martorell, S. (2021). Estilo de vida, activismo y consumo en influencers medioambientales en Instagram. Obra digital: revista de comunicación, (21), 131-148.

https://dialnet.unirioja.es/servlet/articulo?codigo=8104832

Silva, M. A., & Neira, C. C. (2021). Convocatoria de protesta a través de Instagram, un análisis socio cognitivo de estrategias discursivas en el contexto del movimiento social en Chile (2019-2020). Revista Latina de Comunicación Social, (79), 127-149.

http://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/1551

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Ardèvol, E., Martorell, S., & San-Cornelio, G. (2021). Myths in visual environmental activism narratives on Instagram. [El mito en las narrativas visuales del activismo medioambiental en Instagram]. Comunicar, 68, 59-70. https://doi.org/10.3916/C68-2021-05

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