Usando o YouTube para buscar respostas e tomar decisões: Implicações da alfabetização midiática e informacional para adultos australianos

 Tanya Notley, Western Sydney University (Austrália)

 Michael Dezuanni, Queensland University of Technology (Austrália)

 Simon Chambers, Western Sydney University (Austrália)

 Sora Park, University of Canberra (Austrália)

https://doi.org/10.3916/C77-2023-06

Palavras chave

YouTube, alfabetização midiática e informacional, alfabetização informacional, busca de informações, mídia social, educação de adultos

Resumo

Este artigo argumenta que é necessário desenvolver novas abordagens para a alfabetização midiática e informacional (AMI) para responder à busca de informações no YouTube. O artigo baseia-se em dados de uma pesquisa com australianos adultos (N=3.510), com foco em suas atitudes, experiências e necessidades de alfabetização midiática. Um subconjunto desses dados concentra-se nos entrevistados que usam o YouTube para buscar informações para uma finalidade específica. O artigo interroga os dados para saber quem usa o YouTube para acessar informações quando precisa tomar uma decisão; como as disposições críticas desses adultos se comparam às pessoas que não usam o YouTube para buscar informações; e que nível de competência midiática eles têm em comparação com outros grupos. Um total de 45% dos australianos adultos usaram o YouTube para buscar informações e tomar uma decisão no mês anterior ao preenchimento da pesquisa. Embora esse grupo compartilhasse uma disposição crítica em relação à mídia e à informação, eles não tinham confiança em suas próprias habilidades midiáticas. Argumentamos, portanto, que é necessário desenvolver novas abordagens da AMI para atender esse grupo. Além disso, argumentamos que esse grupo tem maior probabilidade de responder às iniciativas da AMI disponíveis no próprio YouTube e é improvável que busque o aprendizado da AMI em instituições comunitárias como bibliotecas ou centros comunitários.

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Technical information

Recebido: 28-01-2023

Revisado: 24-02-2023

Aceite: 02-05-2023

OnlineFirst: 30-06-2023

Data de publicação: 01-10-2023

Tempo de revisão do artigo: 27 dias | Tempo médio de revisão do número 77: 32 dias

Tempo de aceitação do artigo: 94 dias | Tempo médio de aceitação do número 77: 76 dias

Tempo de edição da pré-impressão: 201 dias | Tempo médio de edição pré-impressão do número 77: 183 dias

Tempo de processamento do artigo: 246 dias | Tempo médio de processamento do número 77: 228 dias

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