• Comunicar 58: Digital media and learning: Emergent forms of participation and social transformation
  • Comunicar 57: Artivism: Art and Social Engagement in a Digital World
  • Comunicar 56: Cyberbullying: the threat without a face
  • Comunicar 55: The Media Sphere. Controversies in Public Life
  • Comunicar 54: Shared Science and Knowledge. Open Access, Technology and Education
  • Comunicar 53: Critical Citizenship and Social Empowerment in the Emerging Cybersociety
  • Comunicar 52: The Social Brain and Connective Intelligence
  • Comunicar 51: E-Innovation in Higher Education
  • Comunicar 50: Technologies and Second Languages
  • Comunicar 49: Media Education around the World: Curriculum and Citizenship
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    Abstract

    The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to the recommendation of books and the promotion of reading by focusing their messages through the videoblog format. This aspect, closely popularized in the platform, allow us to deepen new youth practices outside classroom that refer to the promotion of books and critical and judicious expression on aspects related to content, formats, genres and authors in a context supported by the media ecology. In order to deepen the reasons why youth reads currently, we developed a literature review starting with the transmedia literacy concept evaluating narrative and aesthetic competences and applying a content analysis and a case study that collects channels of two Spanish booktubers with high impact and community: Javier Ruescas and Fly like a Butterfly. Results discern an affinity space linked to the opinion of peers that promotes reading and writing, and the ability to interpret, describe, compare and reflect about the literary context.

     

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