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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The television that youngter want: to a media of proximity


This work tries to do a revision to the preferences, tastes and ways of consuming television on the part of the young men of Aragon. The contributed results arise from 790 surveys realized (fulfilled) to individuals who form a part of this group. The investigation puts of manifest the notable interest that this group demonstrates for the local televisions, for the information and the entertainment and especially for the contents of proximity. All these preferences place inside a wider context in which it is revised also the models of consumption of other means (press, radio and Internet) as well as the results are analyzed having in bill public laceration of the radio and the television.