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Parents' behavioural patterns as regards TV use define children's interaction with the medium. Parents' supervision helps the child to establish a ser of personal criteria concerning both duration and frequency of exposure, as well as age appropriateness. Furthermore, as our research evinces, children in the habit of discussing TV shows with their parents reveal a higher degree of activeness in their visualisation process together with a notably finer ability of disclosing and decoding content in TV messages.