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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)

Audiences, Intertextuality and new media literacy

Abstract

This article explores intertextuality as a technique that can be used to bridge old and new media literacies for teachers and students who hope to move beyond the textbook model of instruction into a world of online resources, flexible pedagogies and innovative designs for learning. These include the uses of online archives, media studies techniques, participatory knowledge creation, and multimedia analysis and production.