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This article presents the preliminary results of an investigation on the meaning of television in the daily life of children, which corresponds to a study carried out on with boys and girls of a medium socio-economic level from Santiago of Chile. The diverse uses and senses that children assign to television are explored. In addition, the way in which they use and appropriate television programming is also analyzed. Along the same lines, it is relevant to go on studying in depth the concrete and symbolic presence of television in the conformation of children’s identity processes and in the mediation that television exerts in children’s relationships with their friends, their classmates, their siblings and their parents.