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Television is part of the young people´s daily life and the new technologies, such as the digital video, make a new pedagogical approach possible. This approach enables the teacher to take a critical view of the mass media and to set the knowledge, which is fundamental in the learning process. This paper is based upon the research carried out in Primary schools in Brazil and it intends to show the pedagogical possibilities of television when using the digital video. The results are audiovisual productions with pedagogical, social and cultural aims.