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Although media education is a comparatively new area of studies in Hong Kong, it is already flourishing. Why? This contribution identifies the education reform as an important factor in encouraging the development of media education in the last decade, and the three major driving forces of this reform have been: the emphasis on civic education since Hong Kong’s return to China sovereignty, the introduction of information technology (ICT), and the recent review of the curriculum. The author also aims to find out whether the patterns used in media education development are their own Asian models or, on the contrary, they follow Wes tern patterns.