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Comunicar Journal 17: Today's communication. Crucible of new languages (Vol. 9 - 2001)


Carlos Lomas-García


Advertising is everywhere and we cannot avoid to be inmersed in it, but we can take advantage of it. This paper proposes the introduction of advertising language in the classroom and with this aim it suggests general exercises to practise in order to transform our students in critical advertising consumers.


Media, advertising, education, critical consumer