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Comunicar Journal 17: Today's communication. Crucible of new languages (Vol. 9 - 2001)


Rosario Cruz-García


This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art.


Art, advertising, media competence, critical consumer, critical analysis, newcoming learning