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Comunicar Journal 19: Communication and Popularization of Science (Vol. 10 - 2002)

Emotional reactions to cinema


Elena Conde-Miranda

Luis-Fernando de-Iturrate-Cárdenes


Emotion is one of the most used resources for getting and maintening the viewer´s attention in audiovisual context, although with no similar level of success. In this paper, some of the factors that determine the viewer´s emotional impact will be analyzed, among them it highlights the role of the character in the story or the news in the informative programmes; and the context physical and symbolic which surrounds the visual experience of seeing and also the own properties of the audiovisual language.


Media, emotions, empathy, education, parasocial relationships, children, adolescents

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