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Comunicar Journal 20: Guidance and Mass Media (Vol. 10 - 2003)

Advertising: an experience at school

https://doi.org/10.3916/C20-2003-20

Francisco-Javier Santacruz-Laguna

Antonia Camacho-Marín

Abstract

Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing studens´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertising workshop. Because all of that it's necessary diffuse a semiological competence to solve the iconicalverbal messages from the media of great masses and publicity

Keywords

Advertising, education, advertising manipulation, persuading techniques, advertising values

PDF file in Spanish

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